Posted on by Nathalie Tay
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4 more judges join APPIES Malaysia Panel
02 Jul
As we gear up for The APPIES Marketing Campaigns Festival 2024 next week, the organisers have added more judges to the Panel in view of the increased number of entries this year.
Registrations are now open for delegates to witness over 150 presentations over two days, July 11 & July 12.
The APPIES is the only place where the latest marketing campaigns in Malaysia are presented to a Live audience and a panel of over 20 leading marketers-only judges.
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
