GO sleeps tight with Sealy through social story-telling

Luxury mattress brand Sealy has engaged GO Communications to design and execute a comprehensive digital and social media campaign to bolster the brand’s awareness in Malaysia, while building a robust and engaged local following.

The campaign will elevate and reinforce Sealy’s premium positioning and promote the tagline “Sleep First Class” across various digital platforms. The tagline serves as a central theme, communicating the luxurious and life-enhancing benefits of Sealy’s high-quality products and Posturepedic technology to a wide audience.

With strategic content, the campaign will educate consumers while driving brand engagement through a series of online and offline initiatives, including influencer engagement and roadshows.

The campaign also aims to increase footfall and sales at Sealy’s offline stores with targeted promotions and interactive in-store experiences, while boosting Sealy’s digital and online store presence by attracting new users, generating inquiries, and capturing sales leads via strategic digital advertising and social media enhancements.

Speaking of the appointment, Peter de Kretser, CEO of GO Communications shared, “We are thrilled to promote Sealy’s superior sleep solutions to Malaysia, ensuring that every customer experiences the luxury and comfort they deserve. We pride ourselves on our ability to craft compelling and impactful narratives that resonate with audiences on a deeper level.”

“This campaign will allow us to leverage our digital and social media experience to enhance Sealy’s brand presence and connect with the market in meaningful ways. We look forward to seeing the positive impact this campaign will have on Sealy’s growth and customer engagement.”

Meanwhile, Derek Yeoh, Country Manager for Sealy in Malaysia added, “Sealy has always been at the forefront of sleep innovation and through this campaign with GO Communications, we aim to educate consumers about the importance of quality sleep and how our products can positively, impact their unique lifestyles, enabling them to take charge of their day, every day, with first-class sleep.”

“With their results-oriented approach and innovative strategies, GO Communications has a track record of delivering creative and impactful campaigns. We are confident that this collaboration will not only enhance our brand’s visibility but also underscore our commitment to improving the well-being of our target audience throughout the country.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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