In an unprecedented leap forward in snack cultivation technology, world-beloved snack brand Pocky announced today that it is working on Pocky Seed – a groundbreaking innovation set to redefine how we think about snack production.
This revolutionary seed will allow everyone to grow their own snacks, promising an endless supply of Pocky directly from the plant to the palm of your hand.
This new frontier in snacking technology was done in collaboration with Chariot Agency, who has assumed creative duties for Glico Malaysia’s portfolio of snacks since 2021.
Crafted through years of dedicated research and development, the Pocky Seed utilises advanced genetic snack engineering, sustainable farming techniques, and to bring to life a plant that grows actual Pocky sticks.
“We believe that the introduction of the Pocky Seed marks a pivotal moment in snack history, offering Pocky fans the unprecedented opportunity to cultivate their own limitless supply of Pocky. With an innovation like this, the snacking landscape will never be the same again,” says Chloe Chuah, Senior Brand Manager at Chariot Agency.
Yvonne Teh, Head of Marketing at Glico Malaysia shared the agency’s excitement for the product launch: “The Pocky Seed represents a new era for snack lovers worldwide. We are thrilled to offer our fans a new, sustainable way to share happiness with Pocky. It also underscores our commitment to constant innovation, and finding solutions that truly delight snackers.”
“We are proud to have pioneered a technology that not only brings a beloved snack closer to its fans, but does so in a sustainable manner.” says Christyna Fong, Creative Director at Chariot Agency. “The discovery of Pocky DNA was a game changer. We hope to launch the product officially soon.” When pressed for an actual date, she said she had to run off for another meeting.
For more information on how you can start growing your own Pocky sticks and to be a part of this exciting new chapter in snack history, you can watch the video on Pocky Malaysia’s Instagram page.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
