What’s the single biggest investment a marketer can make in 2018?

Sulin Lau speaks about the single biggest investment a marketer can make in 2018

Most marketers share the same goal for the year ahead. However, each marketer faces different challenges. Some are stuck on hiring top talent, while others are having the problem of finding the right technology to cater to their needs.
MARKETING team brings you the third episode of its Marketing Leadership series. This episode features former Maxis Head of Marketing Services, Sulin Lau (currently head of agency at Facebook) who shares what is the single biggest investment a marketer should make.
“Before investing in a dashboard or marketing automation, invest in getting everyone in your team to acquire data vocabulary,” said Sulin.
She adds further that companies should treat organisational learning as something that is as worthwhile as investing in a technological tool. Since after all without learning, investing in a tool or an automation is not going to be utilised.
To learn how to incorporate organisational learning into your team, watch the video below:

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