The holy month of Ramadan marks a very special journey for Muslims, one that comes with spiritual renewal week-by-week that leads to a triumphant day of celebration.
In the spirit of Ramadan and Hari Raya Aidilfitri, KSK Land celebrates the beauty and meaning of this transformative journey through its Raya 5ymbolic campaign.
‘5ymbolic’ represents the stages of inner transformation for a Muslim as they submit to the refining brought on by Ramadan, as they strive for purity, practice abstinence, and eagerly prepare for the joyous festivities with their loved ones.
As part of the Raya 5ymbolic campaign, KSK Land invites everyone to share what Ramadan means to them through its Instagram contest that runs till April 20, 2023.
Participants will stand a chance to win the KSK Land Raya Gift Set curated through collaboration with award-winning designers Fictionist Studio and artisanal chocolate maker Chocolate Concierge, and to be selected for an exclusive Raya open house experience with one-off, chef-curated dishes.
QUOTE BY FERO SYEDHAIZAL, CREATIVE DIRECTOR OF KSK LAND
Ramadan holds a greater meaning than just being a part of Raya festivities. Each week of this month narrates a distinct story, evoking different behaviors, motivations, and journeys.
That is why this year, we are thrilled to introduce the Raya 5ymbolic campaign, where everyone is encouraged to share their own unique stories.
At KSK Land, we aim to make a positive impact, and we strongly believe that even small actions, when combined, can have a significant impact on people’s lives.
QUOTE BY ELAINE J CHEW, HEAD OF CREATIVE AND COMMUNICATIONS OF KSK LAND
Bringing people together and enhancing their way of lives is at the core of what we do at KSK Land. The Raya 5ymbolic campaign embodies our effort to humanise the KSK brand by fostering that spirit of togetherness and commemorate the beauty and significance of Ramadan.
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