AEON Credit Service (M) Berhad appoints Dentsu Malaysia as its Creative, Branding and Media Partner

AEON Credit Service (M) Berhad (“AEON Credit”) has appointed award-winning creative agency Dentsu Malaysia to further empower its position as a socially-progressive financial service in the country.

Dentsu’s responsibilities range from brand value creation, brand positioning, launching the refreshed brand, and developing market penetration programs for AEON Credit in addition to plan for developing AEON Credit’s digital platform for brand awareness.

Additionally, Dentsu will work to educate the brand’s multi-segment target audiences by harnessing modern creativity, influence, and media consulting services to make AEON Credit’s financial services relevant to everyday life.

“Dentsu has proven expertise in strategy, creativity, and technology in the sphere of retail banking and commerce and we are confident that AEON Credit’s partnership with Dentsu is a strategic decision for our journey in building a meaningful brand for our customers, spurring more financial innovation and accelerating the digital transformation of the Malaysian financial industry,” said Daisuke Maeda, Managing Director of AEON Credit.

On being awarded the win, Kunal Roy, CEO of Dentsu Creative said, “AEON Credit is on an exciting journey of growth through the creation of meaningful impact in peoples’ lives and this value of ‘Growth from Good’ is what Dentsu champions to co-create with all our clients. We are honoured to be part of this phase of AEON Credit’s journey, and we’re energised to further nurture this Financial Brand of the Future. Our collaboration with AEON Credit sets the stage for a new era of financial services, and we are excited to bring to this mandate our core expertise of strategy, creativity & technology combined with our specialist business accelerating services like CX, and creative commerce and earned influence.”

With its global capabilities and deep expertise in collaborating with retail brands, AEON Credit will be able to leverage Dentsu to propel profitably in a rapidly transforming competitive landscape.