“And The Winners are” was the cover story for MARKETING WEEKENDER Issue 306
By Raihan Hadi
What a year it’s been so far!
This year we received almost 2,000 votes in our annual reader’s choice for the best Merdeka/National Day TVCs/videos. We are proud to share the 10 choices made by our readers as winners of this year’s MARKETING Magazine Experts Choice Awards – Merdeka TVCs Edition.
The stories presented by all these winning TVC’s made especially for Merdeka are stories that have not only inspired people, but given them hope and courage to dream on, and keep moving forward.
We express our heartfelt thanks to all the participants for championing the limitations brought forth by the pandemic and proving that creativity coupled with hard work always brings beautiful results.
Without further ado, let us have a look at the winners of the Experts Choice Awards – Merdeka TVCs Edition 2021.
Tetap Di Sisi Walau Berganti Generasi – MILO Malaysia
Agency: Reprise Creative
Production House: Cartoon Hooligans
Kita Teguh Bersama – Astro
Agency: Naga DDB Tribal
Production House: Blaze Studio
Ahchoo – Etiqa
Agency: In-House
Production House: Mastermind Group
INTEL GAMER DAYS – #KitaGamerKitaMalaysian
Agency: VMLY&R Commerce
Production House: Reservoir Production
United Colours of WONDA – Wonda
Agency: Naga DDB Tribal
Production House: D Moving Pictures
Raikan Malaysia Kita – Tenaga Nasional Berhad (TNB)
Agency: Entropia
Production House: PRS Films
Cahaya – KPJ Healthcare x Marsha
Agency and Production House: KPJ In-house
Teladan – Digi
Agency: Naga DDB Tribal
Production House: Mojo Films
Gelora – Saji
Agency: Invictus Blue
Production House: Tangerine Pictures Sdn Bhd
Cerita Orang Kita – Shopee
Agency and Production House: Shopee
APPIES Asia Pacific 2022 is happening in Malaysia!
Submissions Deadline: 15 November 2021
Announcement of Finalists: 29 December 2021
Judging & Presentations: 25 & 26 January 2022
Winners Announcement: 22 February 2022
Download the entry kit here.
Submit your entry here.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
MARKETING Magazine is not responsible for the content of external sites.
After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
REGISTER NOW