(Marketingmagazine.com.my) -Yes, on May 19 & 20, 36 shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and finally questions from the judges and audience.
Here they are….
CATEGORY – BUSINESS SERVICES
Campaign Title : AIA HEALTH REPORT CARD
Brand : AIA
Campaign Title : Unifi: For The Makers Of Tomorrow
Brand : Unifi
Campaign Title : Cubaan Dan Rezeki
Brand : AIA Takaful
Campaign Title : Easy Resolutions With Mr. Coach
Brand : OCBC Bank
Campaign Title : Huawei Best “Wei”
Brand : Hua Wei “Mate S”
Campaign Title : Maxis Zerolution – Turning Zero Into Hero
Brand : Maxis
Campaign Title : Edunation’s Viral Classroom
Brand : Edunation/Brickfields Asia College
Campaign Title : Yonder Music Launch
Brand : Yonder Music
Campaign Title : Reset The Future
Brand : Sun Life Malaysia
Campaign Title : Kucing Happy – How a conventional bank made itself relevant in the age of social media
Brand : BSN Corporate
CATEGORY – CONSUMER DURABLES
Campaign Title : Get Cheras to Cheras
Brand : IKEA
CATEGORY – FOOD & BEVERAGES
Campaign Title : Catinum Card
Brand : Sheba
Campaign Title : How Wonda Owned A Day
Brand : Wonda Coffee
Campaign Title : KFC Hot and Cheezy
Brand : KFC
Campaign Title : McDonald’s Ramadhan 2015
Brand : McDonald’s
Campaign Title : Wonda Restarts Your Day
Brand : Wonda Coffee
Campaign Title : McDonald’s Dubsmash Chant Challenge
Brand : McDonald’s
Campaign Title : Mountain Dew Neonizes Malaysia
Brand : Mountain Dew
Campaign Title : Let’s Be Friends
Brand : Wrigley’s Doublemint
CATEGORY – NON-FOOD FMCG
Campaign Title : The House
Brand : ASTRO
Campaign Title : L’Oreal Raya Cantik Bergaya
Brand : L’Oreal Paris, Maybelline and Garnier
Campaign Title : PMS FACTOR
Brand : Libresse
Campaign Title : CLEAR: Pelangi Cinta
Brand : CLEAR
Campaign Title : Polis Evo
Brand : ASTRO
Campaign Title : Safi Shayla : Show the World That There is Nothing That Hijabsters Cannot Do
Brand : Safi Shayla
CATEGORY – PROBONO/GOVERNMENT/CULTURAL
Campaign Title : #MYCYBERSALE2015
Brand : #MYCYBERSALE
Campaign Title : Maxis Safe Mode
Brand : Maxis
Campaign Title : The Yasmin Project
Brand : The Yasmin Project
Campaign Title : #tanahairku
Brand : PETRONAS
Campaign Title : Can You Keep A Secret?
Brand : Women’s Aid Organisation (WAO)
Campaign Title : #PakcikMisteri by TM
Brand : Telekom Malaysia Berhad
Campaign Title : Rubber Boy
Brand : PETRONAS
Campaign Title : Sama-Sama
Brand : BSN Corporate
Campaign Title : Pengacau Raya
Brand : BSN Corporate
Campaign Title : Monsoon Cup Motion 360 Virtual Reality Boat Simulator
Brand : Monsoon Cup
Campaign Title : RE: Change That Inspires Change by TM
Brand : RE (Malaysia’s first Corporate driven
Start-up Accelerator Program)
Conference registrations now open at http://www.appies.com.my/files/Appies_Conference_Form.pdf
For Group Discounts: http://www.appies.com.my/group_discounts.php
For assistance, contact Ruby: 03-7726 2588, [email protected]
APPIES Malaysia 2016 Marketing Conference open for registrations!
‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.
• 36 latest Marketing Case-Studies
• 22 marketing leaders as Judges
• 3 top-notch Keynote Speakers
* 4 Game-Changing Panel Speakers
Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”
Date: 19 & 20 May, 2016
Venue: The Grand Ballroom, Eastin Hotel Kuala Lumpur
Time: 8.30am – 6.00pm
To register, go to APPIES REGISTRATION.
Download full brochure here.
Or contact Ruby on 03-7726 2588, [email protected]
APPIES Malaysia 2016 judges:
• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia
• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading
• Eric Wong – Marketing Director, IBM Malaysia
• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia
• Jasmine Lee – Chief Marketing Officer, U Mobile
• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Mark Ng – ASEAN Marketing Director, Castrol
• Martin Soong – Marketing Manager, Fonterra Brands Malaysia
• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia
• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad
• Noreen Sabrina – Head of Brand Communications- Malaysia Digital Economy Corporation (MDEC)
• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia
• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts
• Rizan Ismail – Head of Brand Management, PETRONAS
• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands
• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia
• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia
• Vincent Chong – Marketing Director of Unilever Malaysia
• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia
• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA
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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
