36 compelling stories behind Malaysian brands at APPIES!


(Marketingmagazine.com.my) -Yes, on May 19 & 20, 36 shortlisted campaigns will be presented in a 30-mins interactive format comprising of a 4-minute intro reel, 6-minute oral presentation, and finally questions from the judges and audience.

Here they are….


Brand : AIA

Campaign Title : Unifi: For The Makers Of Tomorrow
Brand : Unifi

Campaign Title : Cubaan Dan Rezeki
Brand : AIA Takaful

Campaign Title : Easy Resolutions With Mr. Coach
Brand : OCBC Bank

Campaign Title : Huawei Best “Wei”
Brand : Hua Wei “Mate S”

Campaign Title : Maxis Zerolution – Turning Zero Into Hero
Brand : Maxis

Campaign Title : Edunation’s Viral Classroom
Brand : Edunation/Brickfields Asia College

Campaign Title : Yonder Music Launch
Brand : Yonder Music

Campaign Title : Reset The Future
Brand : Sun Life Malaysia

Campaign Title : Kucing Happy – How a conventional bank made itself relevant in the age of social media
Brand : BSN Corporate


Campaign Title : Get Cheras to Cheras
Brand : IKEA


Campaign Title : Catinum Card
Brand : Sheba

Campaign Title : How Wonda Owned A Day
Brand : Wonda Coffee

Campaign Title : KFC Hot and Cheezy
Brand : KFC

Campaign Title : McDonald’s Ramadhan 2015
Brand : McDonald’s

Campaign Title : Wonda Restarts Your Day
Brand : Wonda Coffee

Campaign Title : McDonald’s Dubsmash Chant Challenge
Brand : McDonald’s

Campaign Title : Mountain Dew Neonizes Malaysia
Brand : Mountain Dew

Campaign Title : Let’s Be Friends
Brand : Wrigley’s Doublemint


Campaign Title : The House
Brand : ASTRO

Campaign Title : L’Oreal Raya Cantik Bergaya
Brand : L’Oreal Paris, Maybelline and Garnier

Campaign Title : PMS FACTOR
Brand : Libresse

Campaign Title : CLEAR: Pelangi Cinta
Brand : CLEAR

Campaign Title : Polis Evo
Brand : ASTRO

Campaign Title : Safi Shayla : Show the World That There is Nothing That Hijabsters Cannot Do
Brand : Safi Shayla


Campaign Title : #MYCYBERSALE2015

Campaign Title : Maxis Safe Mode
Brand : Maxis

Campaign Title : The Yasmin Project
Brand : The Yasmin Project

Campaign Title : #tanahairku

Campaign Title : Can You Keep A Secret?
Brand : Women’s Aid Organisation (WAO)

Campaign Title : #PakcikMisteri by TM
Brand : Telekom Malaysia Berhad

Campaign Title : Rubber Boy

Campaign Title : Sama-Sama
Brand : BSN Corporate

Campaign Title : Pengacau Raya
Brand : BSN Corporate

Campaign Title : Monsoon Cup Motion 360 Virtual Reality Boat Simulator
Brand : Monsoon Cup

Campaign Title : RE: Change That Inspires Change by TM
Brand : RE (Malaysia’s first Corporate driven
Start-up Accelerator Program)

Conference registrations now open at http://www.appies.com.my/files/Appies_Conference_Form.pdf

For Group Discounts: http://www.appies.com.my/group_discounts.php

For assistance, contact Ruby: 03-7726 2588, [email protected]


appiesmalaysiasignoffAPPIES Malaysia 2016 Marketing Conference open for registrations!

‘2-day MBA’ in Marketing, ‘TED of Marketing’, call it what you will, and come what may, we will see you on May 19 & 20 at the Eastin Hotel.

•        36 latest Marketing Case-Studies  

•        22 marketing leaders as Judges  

•        3 top-notch Keynote Speakers  

*        4 Game-Changing Panel Speakers

Says Chief Judge Adam Wee Abdullah, Group CMO of CIMB Banking Group about judging the entries, “Clarity in the Objective statement is fundamental. If this is not clear, the solutions will not be clear as well. It is also important to juxtapose the expected outcome against the Objective statement so you can gauge if the strategies are aligned. It’s a bit like looking through the scope of a sniper’s rifle.”

Date:           19 & 20 May, 2016 

Venue:          The Grand Ballroom, Eastin Hotel Kuala Lumpur

Time:           8.30am – 6.00pm

To register, go to APPIES REGISTRATION.

Download full brochure here.

Or contact Ruby on 03-7726 2588, [email protected]

APPIES Malaysia 2016 judges:

• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia

• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading

• Eric Wong – Marketing Director, IBM Malaysia

• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia

• Jasmine Lee – Chief Marketing Officer, U Mobile

• Jauhar Munir Shaikh – FVP, Brand Marketing for F&N Malaysia

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd

• Mark Ng – ASEAN Marketing Director, Castrol

• Martin Soong – Marketing Manager, Fonterra Brands Malaysia

• Matthew Ho – Regional Digital Marketing Director, Huawei Technologies Malaysia

• Nirinder Singh Johl – GM of Strategic Communications, Tenaga Nasional Berhad

• Noreen Sabrina – Head of Brand Communications- Malaysia Digital Economy Corporation (MDEC)

• Pan Choi Yen – GM of Marketing, WIPRO-UNZA Malaysia

• Philip Whittaker – Group Chief Marketing Officer, Themed Attractions & Resorts

• Rizan Ismail – Head of Brand Management, PETRONAS

• Santharuban T. Sundaram – Group Marketing Manager, Permanis Sandilands

• Stephane Vilquin – Marketing Director, Campbell Soup Southeast Asia

• Syahar Khalid – Digital Engagement Manager, Nestlé Products Malaysia

• Vincent Chong – Marketing Director of Unilever Malaysia

• Zaki Zin – Marketing Director, Wyeth Nutrition Malaysia

• Zalman Aefendy Zainal Abidin – Chief Marketing Officer, Celcom AXIATA  





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