Listen to this articleIn the Digital Survey Index 2019 report some 43,000 people surveyed in 23 countries spoke about their needs in the digital age.
There were four needs; basic, psychological, self-fulfillment and societal. Of this 49% of people felt that their basic access and trust in data use was being met.
Some 38% felt that their psychological needs were satisfied in terms of having a positive impact on health and well being.
About 45% felt a sense of self-fulfillment and confidence and 49% believed societal needs were fulfilled as the digital age could be used as a force for good.
The abovementioned data matters to brands because meeting digital needs means a higher likelihood of consuming online.
But the best customers are those that are reducing data online at 44% and 27% of them are installing ad blockers and some 21% of people are limiting their time spent online.
To meet digital needs and build a digital economy that works for all, brands must segment consumers by need and motivation, focus on engagement and not reach and help people undertake their own digital detox.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
