Digital Survey Index 2019 key findings

Blockchain-digital marketing - Featured image

In the Digital Survey Index 2019 report some 43,000 people surveyed in 23 countries spoke about their needs in the digital age.

There were four needs; basic, psychological, self-fulfillment and societal. Of this 49% of people felt that their basic access and trust in data use was being met.

Some 38% felt that their psychological needs were satisfied in terms of having a positive impact on health and well being.

About 45% felt a sense of self-fulfillment and confidence and 49% believed societal needs were fulfilled as the digital age could be used as a force for good.

The abovementioned data matters to brands because meeting digital needs means a higher likelihood of consuming online.

But the best customers are those that are reducing data online at 44% and 27% of them are installing ad blockers and some 21% of people are limiting their time spent online.

To meet digital needs and build a digital economy that works for all, brands must segment consumers by need and motivation, focus on engagement and not reach and help people undertake their own digital detox.

MARKETING Magazine is not responsible for the content of external sites.

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene