(marketingmagazine.com.my) - As increasing automation forces marketers into a zero-sum battle for efficiency, genuine human creativity could represent the last true competitive advantage. And yet how much do we really know about this most valuable but intangible of assets?
We know that great, award-winning creativity can be effective, but what about the conditions in which it thrives? Are particular types of category, client or agency more likely to cultivate creativity? And can it genuinely impact culture and the wider world in the way that our industry claims?
Razorfish and Contagious have joined forces to answer these questions through an experiment using data-science to analyse the last 25 years of award-winning creativity at Cannes Lions.
By overlaying key social, economic and industry data-sets, they will attempt to prove, or disprove, some of the most contentious assumptions that our industry makes about creativity – pinning it down for agencies and clients alike.
They will be using the results to provide practical insights on how to nurture award-winning work and even address the ultimate question – is there a formula for creativity?
View the live streaming of the Lions Live Sessions below:
For a full list of the talks and awards we will be streaming from the awards click here
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies
The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
• Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Date: 19 July, 2015 (Tuesday)
Venue: Eastin Hotel, PJ
Time: 8.30am - 5.00pm
This event is HRDF-Claimable!