Zenith Malaysia undergoes rebranding to Invictus Blue

Zenith’s Malaysia has moved from being a franchise solution into a Publicis Groupe operation. The previous Zenith has been re-branded Invictus Blue retaining the same company number, staff and clients.

Invictus Blue is an independent brand with strategic partnerships globally. Headquarted in Kuala Lumpur, according to sources, the agency was created to rethink and reconfigure the way agencies operate.

It is understood that the agency will look to create partnerships with data companies, deep tech solutions and management consultancies and strategic marketing companies to enable growth for its clients.

David Soo (pictured) will continue to lead Invictus Blue as managing director. He has been holding the MD position at Zenith over a year and will carry on reporting to Gerald Miranda, CEO of Invictus blue. Soo was the former MD of Saatchi & Saatchi Arachnid and the role was then, a newly created one by the agency. At Zenith, he worked with its range of clients such as BMW, Qatar Airways, Bridgestone, PETRONAS and Clarins.