Youths to dominate digital jobs, lead Malaysia into IR 4.0

By Faye Kwan

Young Malaysians will play the biggest role in advancing the country’s digital economy and will be responsible for the country’s transition into the fourth industrial revolution (IR4.0), according to the Malaysia Digital Economy Corporation (MDEC).

Surina Shukri.

Citing a World Economic Forum report, MDEC CEO Surina Shukri said 65% of students now in primary school would end up working in jobs that were yet to be created.

“Industries that these young creative minds are expected to dominate include the digital content sector, digital financing, start-up space, e-commerce, automation and robotics, anything powered via the Internet of Things and any service operating in the gig economy,” she said.

She spoke of the importance of preparing young Malaysians for an evolving job market, saying business models and employment trends were starting to change and traditional skill sets would soon be redundant.

“Key skills required now and for the future include advanced problem-solving capabilities and being committed to continuous learning.

“Competencies in leveraging digital platforms and services, along with various digital marketing capabilities, are necessary. These must be addressed as they are critical for next-gen jobs and opportunities that will power the digital economy forward.”

One of the first steps, she said, would be to incorporate core digital subjects into the school syllabus and another would be to improve students’ access to online learning in rural areas.

Raymond Siva.

Raymond Siva, MDEC’s chief marketing officer, said young Malaysians were set to be leaders in digital content due to their ability to quickly capitalise on key trends and monetise their work.

He said examples of these were TikTok users, who use the social media platform to showcase their video editing skills.

“Countless opportunities within these platforms can be tapped into for brand awareness of marketing and micro or macro influencing, where content is now a key driver.

“Generating income via these platforms, therefore, is scalable, be it a side hustle or for long-term income.”

With regard to privacy and data security concerns, Siva said MDEC would work under the recently launched Malaysia Cyber Security Strategy for the next five years to ensure all Malaysians could learn to tap into the digital economy safely and responsibly.

He added that MDEC’s latest efforts, including the #YoungCreators initiative, would serve as platforms for unlocking youths’ potential and encouraging them to improve their digital skills for the years to come.

Source: FMT News

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene