Ayam Brand has been recognised as a leader by the World Wide Fund for Nature (WWF) in its Palm Oil Buyers’ Scorecard – Malaysia and Singapore 2017 for usage of certified sustainable palm oil.
The Scorecard assessed the buying and sourcing of palm oil by 47 local companies, manufacturers and food service brands, with Ayam Brand being recognised for its stringent adoption of certified sustainable palm oil, and transparency.
Ayam Brand™, a household name in Malaysia and South East Asia for its wide range of high quality, healthy and convenient canned food, is celebrating its 125th anniversary, and winning over more consumers with its commitment to sustainably sourced ingredients for greener, cleaner, healthier products.
The brand switched to sustainable palm oil in 2010, and became one of the few local companies to make this commitment. Actively shaping the sustainability dialogue on a regional scale, Ayam Brand is among the co-founders of the Southeast Asia Alliance for Sustainable Palm Oil (SASPO). SASPO is to inform and help other local industries to adopt sustainable palm oil, for environmental protection and to give consumers greater ease-of-mind.
Understanding its eco-informed consumers, Ayam Brand became a member of the United Nations Global Compact in 2016 in synch with the company’s principles, and in response to the needs of its consumers who are increasingly supportive of sustainable environmental practices.
The company has numerous initiatives in the pipeline as it aims to become environmentally greener and cleaner towards providing healthier and more responsibly sourced canned food choices to its consumers including pledging to have all buildings and factories Green Mark certified before 2030. The process started in 2017 with the Green Mark certification of their Singapore premises.
Reducing its carbon footprint is a priority for Ayam Brand. A reduction of energy consumption by 25 to 33 percent has begun with the first phase of installing 1.4 Megawatt solar panels on the roofs of six of its Malaysian facilities. State-of-the-art sensors and software will allow the monitoring and control of energy consumption in real-time at these office and production facilities.
The company is working towards implementing a fully sustainable supply chain, which includes, among other initiatives, using 100% sustainable palm oil.
According to Ayam Brand Malaysia Chief Executive Officer, Mr Ting Seng Hee the company has always championed environmental protection policies, and is proud to be recognized for its efforts, especially in conjunction with its 125th anniversary.
“Our philosophy is very much aligned with the ethos of sustainability. It is possible to make sustainable choices even though we use small volumes of palm oil in our products – Ayam Brand consumes less than 200 metric tons of palm oil per year across all our production facilities. Our aim in working with WWF and SASPO, is to contribute to an industry-wide change of mind set, proving that it is possible to make sustainable choices in the food industry. Today, we are pleased to say that we only use certified sustainable palm oil for Ayam Brand canned food products containing palm oil as an ingredient.”
“Ayam Brand will release our first transparency report at the end of this year. This report will cover topics related to our efforts in Environment, Social Responsibility and Governance. It will be a meaningful way to celebrate 125 years in the industry,” Mr Ting added.
Let’s cut to the chase: the Digital Revolution is fuelled by how marketing helps monetise it.
There is no such thing as a free lunch. That’s why game-changing inspiration can always be found
on the front lines of the marketing and media playbook. There’s never been a more exciting time to
be in marketing: e-commerce, personalisation, big data, brand safety, walled gardens and more.
This Conference will show marketers how to take ownership of this future, and how to dance their way through this digital turf war where everyone has an opinion.
Whatever your take on the future… Marketing is the new Sexy!
Date: 16 October, 2017
Venue: Grand Ballroom, Sime Darby Convention Centre Jalan Bukit Kiara, Kuala Lumpur.
Time: 8.30am – 5.30pm
Details: www.marketingmagazine.com.my/cmo2017
Contact: [email protected]
Download event PDF here.
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
