Why is Big Data important to Rafiq Razalli and Bala Pomaleh?

rafiq bala

(marketingmagazine.com.my) – Sitting on the panel to discuss Big Data and its role in marketing at the upcoming Malaysian CMO Conference is Rafiq Razalli, CEO of Media Prima Digital. Rafiq started off his career in IT with Maxis, upon completing his Bachelor of Science (First Class Honours) in Actuarial Science from Pennsylvania State University.

Rafiq CMO2016

In 2011, he made his entry into the start-up scene by being part of the team which formed Groupon Malaysia, where he was promoted to Country GM for Malaysia two years later.

Rafiq then decided to start something of his own and in 2015 he and a group of investors established KFit, a Malaysian start-up company that provides users access to fitness, beauty and wellness activities. Today KFit boasts operations in over eight countries across Asia Pacific.

Earlier this year Rafiq took on the position of CEO for Media Prima Berhad‘s Digital arm and heads up the group’s online operations, including the digital assets for its TV, Radio and Print Media.

Data according to Rafiq is very important to the Group as it helps them to make smart investments.

Hear as Rafiq shares more of his thoughts on this issue in the video below:

Joining Rafiq on the panel is media veteran Bala Pomaleh, CEO of IPG Mediabrands Malaysia. Bala has been in the industry for 23 years and prior to heading up IPG he was the CEO of Carat Malaysia.

Bala CMO 2016

He has been in advertising since 1991, starting off as a Media Research Assistant, and worked across a select few agency groups since then. He joined Aegis Media with Carat in 2006, but was soon offered the opportunity to lead Aegis Media sister company Posterscope Malaysia, to become the top OOH specialist in the country.

In 2012, he came back to Carat as CEO and won several accolades including the Media Specialist Awards and Aegis Media Awards.

To Bala, Big Data is an area with plenty of untapped opportunities. In the video below he shares how you can leverage this this important marketing tool.

Rafiq and Bala will be joined by Timothy Johnson, Senior VP of Marketing, INTI International University & Colleges; Eric Wong – Marketing Director, IBM Malaysia; Spencer Lee – Head of Commercial, AirAsia; Srikanth Ramachandran – Executive Director, Moving Walls; and Edward Ling – Sales Manager, Waze Malaysia at the Power Panel Discussion on ‘How Real is Big Data and its role in Marketing?’

Only 12 days to go till the brightest minds in the industry gather at The Malaysian CMO Conference. Book your ticket today, contact Ruby on 03-77262588, [email protected]

For more details visit: www.marketingmagazine.com.my/cmo2016 

HANDO speaker

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:


• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016 

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This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

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