Why do I call my readers experts?

4 weeks ago

Because they are.

They are marketing communications professionals who work in media, advertising, digital, brand marketing and so on.

Theirs is a new journey everyday.

You can throw recession, COVID or any other impossibility their way and they still come out shining.

…. In fact, our Finance Minister could learn a thing or two about how procurement processes are juggled by watching some of the antics in our industry. We invented Open Tender from day one. He just has to talk to any of my readers. Because they are real experts…

Our readers are behind some of the most memorable advertising and marketing campaigns Malaysians have ever seen.

They are busy gearing up their amazing talent for Merdeka now, and you can witness their work on TV and elsewhere.

Our industry has never asked for handouts, we constantly fight to keep our standards high.

When we put Malaysia on the global map for creative excellence, we don’t look for honorific titles.

We deal with idiots who don’t know better, with a smile on our faces most times.

Maybe if we were all made Datuks we will be seen differently.

We endure intimidation, slave labour and pretenders earning stable sky-high salaries who take us for granted.

We fight in the trenches for brands, we don’t sleep to meet deadlines. And we have had enough.

Our Merdeka is now here.

I will commit to write about those who think they know what’s best for the brand, especially the ones playing with our tax money by disguising lighting-paced procurement processes as the real thing.

In fact, our Finance Minister could learn a thing or two about how procurement processes are juggled by watching some of the antics in our industry.

We invented Open Tender from day one. He just has to talk to any of my readers.

Because they are real experts.

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Time to shine with your MERDEKA TVCs: voted annually by readers who are marketing communications professionals for top 20 ranking. The top 10 TVCs will enjoy industry-wide fame, and if they run on Astro get extra airtime free! Enter now: https://forms.gle/y9LGYDZZPrNrcESy5

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