Taylor’s University Bravely Tackles National Identity
In a daring reimagination of Malaysia’s Merdeka and Malaysia Day celebrations, Taylor’s University has taken a bold step into the realm of national introspection with two evocative short films.
These films do more than just entertain—they challenge Malaysians to reconnect with the essence of their national identity, particularly through the iconic term, Boleh.
By weaving together entertainment and social commentary, Taylor’s has created a narrative that goes beyond traditional festive storytelling, aiming to inspire a renewed sense of pride and unity across the nation.
A Journey Through Language and Identity
The first film, Mana Boleh?, launched on August 26, 2024, is an action-drama that brilliantly sets the stage for deeper reflection.
Following the quirky adventures of Uncle Kopitiam, Aunty Kopitiam, and a Young Boy, the film embarks on a quest to find the missing word, Boleh, symbolising a search for lost hope and national pride.
The disappearance of Boleh is more than a plot device; it’s a metaphor for the challenges Malaysia faces in maintaining its spirit of resilience.
Mana Boleh!, the main film premiering on August 30, 2024, shifts into an info-tainment format, exploring the linguistic, social, and political significance of Boleh.
It delves into how the term has evolved, sometimes losing its empowering meaning, and invites viewers to rediscover its true essence.
Through this exploration, Taylor’s University seeks to reignite the hope and pride that the mighty Boleh once represented, reminding Malaysians of the values that have long defined their identity.
In an exclusive interview with The Marketing Magazine, Taylor’s University‘s Group Chief Marketing Officer, Ben Foo, shares the vision and insights behind their cinematic initiative.
Q: What inspired Taylor’s to tackle such a sensitive national topic?
A: Through our festive films, we aim to highlight critical societal issues and inspire reflection. Language is a powerful force that shapes our identity, and the term ‘Boleh’ has evolved over time, sometimes losing its original spirit. This film goes beyond showcasing a word; it challenges us to reflect on how ‘Boleh’ has changed and reminds us of our progress as a nation. We hope to reignite the true spirit of ‘Boleh,’ encouraging viewers to reconnect with the resilience and unity that define us as Malaysians. By revisiting our shared history, we seek to reaffirm the values that have shaped our journey and continue to guide us forward.
Q: How do you believe the concept Boleh relates to education, particularly in preparing students for an increasingly competitive global landscape?
A: As a higher learning institution, we recognise that education in the 21st century goes beyond intellectual and analytical development. It also involves nurturing competent, empathetic, and socially responsible individuals who can contribute positively to society. By fostering a holistic learning environment that integrates the ‘Boleh’ spirit, Taylor’s University helps students develop not only the skills but also the inner strength needed to thrive in their personal and professional lives.
Q: How can educational institutions like Taylor’s University help students tap into this inner strength?
A: We believe that education should inspire students to realise their potential and encourage them to face challenges with resilience. At Taylor’s, we cultivate a supportive environment where students are empowered to explore, innovate, and grow. The ‘Boleh’ spirit is ingrained in our educational philosophy, guiding students to not only excel academically but to also contribute meaningfully to society.
Q: What role do you think the younger generation plays in revitalising Malaysia’s national spirit?
A: The younger generation brings fresh perspectives, creativity, and a willingness to challenge the status quo. Their energy and optimism are key to driving progress and fostering unity. Gen Z and Gen Alpha are not only the most educated generations but also the most active in driving social change. They are leading the way in pushing boundaries, innovating, and fostering a renewed sense of unity and purpose in the nation.
Q: The film touches on various national challenges, from sports to the economy. How can the Boleh spirit help Malaysia overcome these multifaceted issues?
A:The ‘Boleh’ spirit is more than just a word; it’s a mindset that reflects our collective resilience and determination. It’s about choosing to believe in our potential and shaping our future through our actions. By embracing this spirit, we can tackle challenges head-on, turning obstacles into opportunities and driving the nation forward.
Q: “Rise with the Best” is Taylor’s tagline. How does this align with the message of rediscovering Boleh and what does it mean for Malaysia’s future?
A: “Rise with the Best,” with its supplementary line ‘where our community is our strength,’ is about striving for excellence and lifting each other up. Rediscovering ‘Boleh’ means reigniting our belief in our collective potential and capabilities. This alignment highlights a shared commitment to overcoming challenges and achieving greatness together.
Q: The film ends with a question: Mana Boleh? How would you answer this, and what action do you hope it inspires in viewers?
A: Our National Day film is a two-part series. The first installment, “Mana Boleh?” introduces a quest to find the missing word ‘Boleh,’ which represents hope and pride, and serves as a teaser for the main narrative. The second part, ‘Mana Boleh!’, premiering on August 30, 2024, delves into the linguistic, social, and political context of “Boleh,” exploring how the term reflects and shapes our national identity. Both films celebrate Malaysia’s rich cultural tapestry and encourage viewers to reflect on the significance of language in shaping societal values. Through this creative endeavour, Taylor’s aims to foster a renewed sense ofnational unity and pride, reminding us that our words and their meanings play a crucial role in our collective narrative and future.
Q: As we approach Merdeka Day and Malaysia Day, what message do you hope Malaysians, especially youths, take away from this film?
A: We hope the film imparts a deeper appreciation for the true spirit of ‘Boleh’ and encourages Malaysians to reflect on the term’s evolving significance and its impact on our national identity. The film seeks to inspire a renewed sense of pride and unity, encouraging the younger generation to recognise the role of language in shaping our collective future. By embracing these values, we hope they will contribute to a more cohesive and progressive Malaysia.
Q: The film showcases successful Malaysians as examples of the Boleh spirit. How can their stories inspire students at Taylor’s and beyond?
A: The stories of successful Malaysians in the film illustrate the essence of the ‘Boleh’ spirit—resilience, innovation, and determination. These examples can inspire other Malaysians by showing how these qualities can lead to meaningful achievements.
Q: Looking ahead, how do you envision the Boleh spirit shaping Malaysia’s next chapter, and what role will education play in this journey?
A: The ‘Boleh’ spirit will be pivotal in driving Malaysia’s future, infusing our society with the resilience and innovation needed to navigate the challenges ahead. As a higher learning institution, education must evolve to not only sharpen students’ intellectual and analytical skills but also to cultivate compassionate, capable, and socially responsible individuals. By doing so, education will play a key role in shaping leaders who can contribute meaningfully to the nation’s socioeconomic development and global standing.
A Collaborative Effort to Spark National Reflection
Both films are a testament to Taylor’s University’s commitment to fostering a sense of national unity through creative expression.
The trailers for Mana Boleh? andMana Boleh! were crafted by Taylor’s Creative Content team, in collaboration with Denhouse Productions, under the direction of Adriana Tunku and Affendy Sabki, respectively.
This collaborative effort not only highlights the university’s dedication to educational excellence but also its role in driving meaningful conversations about national identity.
As the nation gears up to celebrate Malaysia’s Merdeka Day and Malaysia Day, Taylor’s University’s films stand as a powerful reminder of the enduring values that have shaped Malaysia’s journey and continue to guide its future.
Watch Mana Boleh? now on Taylor’s University’s YouTube channel, and be sure to catch ManaBoleh! on August 30, 2024, for an inspiring exploration of what it truly means to be Malaysian.
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