In an exciting development for sports enthusiasts across Malaysia, Unifi TV has been officially announced as a broadcaster for the Olympic Games Paris 2024.
From July 24 to August 12, 2024, viewers will be treated to comprehensive coverage of the world’s most prestigious sporting event through the Unifi TV app.
Unprecedented Access for All
The Olympic experience will be more accessible than ever before.
Unifi TV is set to offer an impressive 17 HD channels dedicated to covering all 32 sports and 329 events.
In a move that democratises access to premium sports content, both Unifi TV customers and non-customers can download and register for this complimentary service via the Unifi TV app, available on various app stores across all smart devices.
A Feast of Olympic Content
Existing and new subscribers are in for a treat.
The service will provide not just live broadcasts, but also exclusive interviews and behind-the-scenes content, all at no additional charge.
This comprehensive coverage aims to bring viewers closer to the action and the athletes than ever before.
Rallying National Support
To drum up support for the Malaysian contingent, Unifi TV has launched the hashtag #SemangatTakTerbatas.
This campaign will be promoted across Unifi’s social media platforms, including Facebook, Instagram, TikTok, and YouTube, creating a virtual rallying point for Malaysian Olympic fans.
A Vision of Inclusive Accessibility
Anand Vijayan, TM’s Chief Business and Consumer Officer, shared his enthusiasm about the announcement: “We are thrilled to be an official broadcaster of the Olympic Games Paris 2024, bringing this extraordinary event to all Malaysians. This year we are offering 17 dedicated HD channels, delivering limitless access for all viewers at home and on the go.”
Beyond Sports: Building a Digital Malaysia
Vijayan further elaborated on the broader implications of this initiative: “By providing more inclusive access, we also aim to foster a sense of national pride and support for our Malaysian athletes and create unforgettable moments that unite us all.
This is among our efforts to make technology and content accessible to more Malaysians and build connected communities, aligning with TM’s Digital Powerhouse 2030 aspiration to enable a Digital Malaysia.”
As the Olympic flame ignites in Paris, Unifi TV is set to kindle a parallel flame of excitement and unity across Malaysia, bringing the Olympic spirit into every home and device.
With this groundbreaking initiative, the company is not just broadcasting a sporting event, but fostering a nationwide celebration of human achievement and national pride.
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