By The Malketeer
In a bold and unprecedented move, the United Nations has unveiled a groundbreaking strategy to combat the rising tide of online misinformation and hate speech.
But can these new guidelines really save us from ourselves?
AI Apocalypse: Why Your Kids Might Be in Danger
United Nations Secretary-General António Guterres delivered a stern warning on June 24, 2024, unveiling the UN Global Principles for Information Integrity.
With artificial intelligence turbocharging the spread of lies and hate online, Guterres highlighted a stark reality: our children could be the next victims in this digital warfare.
Tech Giants Put on Notice: Clean Up Your Act or Else!
The UN isn’t pulling any punches.
They’re calling out to big tech, advertisers, and even governments to take responsibility for the digital chaos they’ve helped create.
The question remains, though: will these powerful entities heed the call to action, or will they continue to prioritise profits over principles?
80% of UN Staff Say They’re Under Attack – Here’s Why You Should Care
In a jaw-dropping survey, an overwhelming majority of UN employees reported feeling endangered by the spread of harmful information.
This alarming statistic raises a crucial point: if the peacekeepers can’t keep the peace online, what hope do the rest of us have?
Is Your Ad Money Funding Digital Destruction?
The UN is putting advertisers on blast, demanding greater transparency in digital advertising. Are your favourite brands unknowingly bankrolling online hate and disinformation?
The answer might surprise—and alarm—you.
The UN’s 8-Point Plan to Save the Internet (and Maybe the World)
From AI ethics to protecting journalists, the UN’s new guidelines are ambitious and comprehensive. But critics argue it might be too little, too late.
Here’s a breakdown of the plan that could reshape our digital lives forever:
- Promote AI Ethics: Ensuring AI systems are designed and used ethically.
- Protect Journalists: Safeguarding those who bring us the truth.
- Enhance Digital Literacy: Educating the public to discern truth from falsehood.
- Strengthen Legal Frameworks: Creating robust laws to combat misinformation.
- Encourage Transparency: Demanding clarity from tech companies and advertisers.
- Support Fact-Checking: Investing in initiatives to verify information.
- Foster Collaboration: Uniting global efforts to tackle digital threats.
- Champion Human Rights: Ensuring all measures respect fundamental freedoms.
The One Thing Tech Companies Don’t Want You to Know About Your Data
Hidden within the UN’s recommendations is a bombshell suggestion that could revolutionise the tech industry: greater control over personal data. This move could empower individuals and challenge the data-hoarding practices of tech giants.
As the digital world teeters on the brink of chaos, the UN’s new plan might be our last hope. But with powerful interests at stake, will these principles be enough to stem the tide of online hate and lies?
Only time will tell if humanity can reclaim the internet before it’s too late.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
