TVB Malaysia appoints Hazel Lee as new Sales Director

TVB Malaysia is pleased to announce the appointment of Hazel Lee as the new Sales Director, effective September 1, 2024. With an extensive background in media sales and a proven track record of driving revenue growth, Hazel is poised to lead TVB Malaysia’s sales initiatives and further enhance its market presence.

Hazel brings more than 20 years of media industry experience, having held key positions at renowned organizations. At Star Media Group, she served as Assistant General Manager, she implemented creative strategies to drive revenue growth for Malay verticals namely Majoriti Digital and Majoriti 7.

Previously, as Head of Sales at Dimsum Entertainment, she boosted advertising revenue through innovative digital ad sales strategies. At Astro Media Solution, she led the successful launch of Astro Power Hour [marketing seminar], targeting SMEs and re-engaging lapsed advertisers.

In her new role at TVB Malaysia, Hazel will focus on driving revenue growth through sponsorship opportunities for dramas and short series, developing customized advertising packages, and enhancing artiste engagement.

TVB International, the world’s largest premium Chinese content provider, reaches global audiences through platforms like TVB Anywhere [OTT], partnerships with major channels such as Astro, 8TV, StarHub, Singtel, and Mediacorp, and over 100 YouTube channels in eight languages.

“I am excited to join TVB Malaysia and look forward to leveraging my experience to drive growth and innovation in our sales strategies,” said Hazel.

“With the company’s strong reputation and diverse content offerings, I am confident that we can create impactful partnerships and deliver exceptional value to our clients.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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