Top Merdeka TVCs 2018

There have been many Merdeka commercials produced over the years in what has become a veritable tradition. After all, it just isn’t the same without them. Using humour, drama and unexpected points of view, these ten have won over our hearts and inspired our spirits.

Petronas – #CeritaKita

PETRONAS shows how children see the good in everything and encourages us all to witness Malaysia through the eyes of our children.

Grab – Do You Know Who The New Malaysia Is Really For?

Everyone has been talking about the dawn of a New Malaysia this year, and Grab highlights exactly what that means to all of us.

IOI Properties – When was the last time you complained about Malaysia?

As our National Day grew closer, IOI Properties wanted to know what Malaysians said or complained about Malaysia lately, so they did this heart-warming experiment to find out.

Digi – A Special Little Place

The video was created to play up and highlight the strength of all things made in Malaysia – people, places, things and brands, encapsulating the notion that the future is great when it is Malaysian Made.

Watsons – #KonfirmGood

Watsons hilariously showcases some of the habits that are just so Malaysian, and also encourages us to break free from these bad traits.

Telekom Malaysia – #TMSejahteraMalaysia

Telekom Malaysia’s reinterpretation of ‘Sejahtera Malaysia’ in the 6 different main languages of Malaysia perfectly demonstrates the coming together of Malaysians of all different races and cultural backgrounds.

F&N – Satu Keluarga, Satu Kebangsaan Bersama F&N

F&N’s Merdeka tale tells that despite differences in background or religion, love for the homeland is what unites us, just like a great family.

RHB – ‘Together-gether Walau Berbeza’

RHB’s fun remix of the iconic ‘Tanggal 31’ not only celebrates how diverse our country is, but also emphasises how there is beauty in our differences.

Celcom Axiata – ‘Adik-beradik’

The short film tells the story of John, a visually-impaired Malaysian, and his group of friends. Despite being blind from birth, John does not miss out on anything thanks to his friends. The film portrays the values of respect, tolerance and acceptance that are truly Malaysian.

Maybank – ‘MYStories: Major Wong’

Maybank has chosen to honour our unsung heroes who placed the wellbeing of our country and community ahead of theirs.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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