Tiger Beer sings a new tune

(Marketingmagazine.com.my) – Tiger Beer launched a new music and art platform, Tiger Jams, to better connect with its fans.

The newly launched website, www.tigerjams.com, will mainly focus on providing undiscovered Asian artists a launch pad to showcase their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent.

The website, www.tigerjams.com, will house the artist’s portfolios, and also serve as a voting portal for fans to show their support.

The brand is launching a contest on their website encouraging undiscovered artist to submit their entries to win RM15,000 to fund their musical ambitions, and a chance to be paired with acclaimed Asian acts including Singaporean pop band The Sam Willows and Malaysia’s very own Darren Ashley, to produce an original Tiger Jams song and music video.

Tiger Beer marketing manager Jessie Chuah shared,

 “An artist’s popularity is as good as its fan base. So if they were never discovered, the music they make would never be heard. Playlists all over the world would certainly sound a lot more different.”

“Unknown talents need an opportunity to be heard and for that chance where their music speaks to someone in a way popular bands do. With this new platform, we hope to provide them the opening they need for their sound to reach more people and make fans out of them. It’s time to discover the many undiscovered Asians artists out there,”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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