Tiger Beer sings a new tune

(Marketingmagazine.com.my) – Tiger Beer launched a new music and art platform, Tiger Jams, to better connect with its fans.

The newly launched website, www.tigerjams.com, will mainly focus on providing undiscovered Asian artists a launch pad to showcase their talents onto the world stage. It also champions the collaboration between emerging artistes from the music and visual community to foster emerging talent.

The website, www.tigerjams.com, will house the artist’s portfolios, and also serve as a voting portal for fans to show their support.

The brand is launching a contest on their website encouraging undiscovered artist to submit their entries to win RM15,000 to fund their musical ambitions, and a chance to be paired with acclaimed Asian acts including Singaporean pop band The Sam Willows and Malaysia’s very own Darren Ashley, to produce an original Tiger Jams song and music video.

Tiger Beer marketing manager Jessie Chuah shared,

 “An artist’s popularity is as good as its fan base. So if they were never discovered, the music they make would never be heard. Playlists all over the world would certainly sound a lot more different.”

“Unknown talents need an opportunity to be heard and for that chance where their music speaks to someone in a way popular bands do. With this new platform, we hope to provide them the opening they need for their sound to reach more people and make fans out of them. It’s time to discover the many undiscovered Asians artists out there,”