Throwback #APPIESMalaysia - APPIES 2017 Winners - MARKETING Magazine Asia


Throwback #APPIESMalaysia – APPIES 2017 Winners

APPIES Malaysia 2020 is open for submission. The deadline is 2 March. Visit appies.com.my for more details.

APPIES Malaysia, organised by MARKETING Magazine, came back strong in its second year with a total of 17 awards given out today to the most effective campaigns in Malaysia.

The two-day festival hosted 30 senior marketers from the advertising fraternity including Chai Hui Fung, Regional Marketing Director, Nando’s Chickenland Malaysia, Foong Ai Peng, Head of Media and Budget Management, Maxis, Maud Meijboom-van Wel, Marketing Director, Heineken Malaysia Berhad and more.

A total of 10 gold, 6 silver and 1 best presenter awards were awarded to the 54 shortlisted campaigns who presented their cases over the two days. Maxis, KFC and McDonald’s were among the gold winners who were successful in presenting and defending their campaign to the judges.

Following this year’s theme of ‘Fame starts here’, presenters who hoped to kick-start their winning streak had to follow an interactive 4-6-15 format, where they had to show a 4-minute creative reel summarising their campaign, present and justify their campaign in a 6-minute presentation and finally field questions about the campaign from the judges and audience for 15-minutes.

Attendees and presenters alike applauded the festival format sharing how the awards show served as a learning platform for those within the industry.

“This open concept adopted by the APPIES gives delegates and participants a holistic view of what is important to different individuals when it comes to evaluating a campaign. It’s great that you even give us delegates a chance to ask questions during the presentations,” Jay Murali, Account Director at the Wizard’ Room shared.

His favourite presenter of the day was the winner of the APPIES best presenter award Stanley Clement, Managing Director for Social & Digital at IPG Mediabrands Malaysia.

“I really enjoyed his presentation, truly it felt more like a conversation and his points were well thought out” Jay added.

APPIES Malaysia is organised by MARKETING Magazine and is sponsored by MDEC and Fried Chillies. The event supported by MalayMail, BFM, New StraitsTimes, RUP, The Edge Financial Daily, The Edge Malaysia, Digital News Asia, SME Magazine, IAA, IAS, PiXiO, OnTarget, R3, Eastin Hotel, Go Communication and MARKETING INC.

Congratulations to the winning brands!

APPIES MALAYSIA 2017 winners list:

  GOLD WINNERS  
CATEGORY CAMPAIGN TITLE BRAND NAME AGENCY
Food & Beverage The Secret Lives of KFC Fans KFC Entropia Global
Food & Beverage Activating Biskidz with Ejen Ali Mamee Monster Bizkidz Media Prima
Food & Beverage How Milo brought the child’s champion ecosystem to life Milo Society (under IPG Mediabrands)
Consumer Services The Most Talked About Plan Celcom First Gold M&C Saatchi
Probono/Government/Cultural Stop Nursery Crimes Protect and Save the Children Naga DDB Group
Consumer Services Maxis Power of One Maxis Leo Burnett/Arc WW
Non-Food FMCG Kong Dou Zhun, Wong Dou Chun Listerine Ensemble WW (under IPG Mediabrands)
Probono/Government/Cultural #YouCanDuit MDEC Astro Entertainment Sdn Bhd
Food & Beverage McChicken #3BitesChallenge McDonald’s Leo Burnett/Arc WW
Food & Beverage Confirm Gila Babi Ticklish Ribs ‘Wiches Torpedo Ideas
  SILVER WINNERS  
CATEGORY CAMPAIGN TITLE BRAND NAME AGENCY
Food & Beverage Mountain Dew Thematic 2016 Mountain Dew Dentsu LHS
Food & Beverage How Milo used the weather to drive a social media campaign Milo Society (under IPG Mediabrands)
Consumer Services A truly Malaysian Greeting Malaysia Airlines Berhad M&C Saatchi
Consumer Services Calpis Launch Calpis Dentsu LHS
Consumer Durables A magnificent secret revealed: AIRA Residence AIRA Residence Leo Burnett/Arc WW
Food & Beverage Wonda Kopi Tarik Reaction Campaign Wonda Coffee Dentsu LHS
 BEST PRESENTER Stanley Clement, Managing Director for Social & Digital at IPG Mediabrands Malaysia.

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