Touch ‘n Go eWallet, Boost and GrabPay have been selected to take part in the Federal Government’s RM450mil e-Tunai Rakyat initiative which is scheduled to be launched on Jan 15.
Khazanah Nasional Bhd said on Friday the three e-wallet service providers were among Malaysia’s largest and collectively provide a ready platform for the rollout of the initiative.
Malaysians 18 years of age and above and who earn less than RM100,000 annually will be eligible to receive RM30 each through any of the participating e-wallets.
The RM30 can be used to purchase goods and services available through the respective e-wallet of their choice. The initiative will run for two months from Jan 15 to March 14,2020.
Khazanah, the sovereign wealth fund, said the three were picked based on four criteria:
Large number of active users. This is to ensure that the e-Tunai Rakyat initiative has a broad reach among eligible Malaysians.
Large merchant networks. This is to enable more traders to take advantage of the incentive spending, while consumers can enjoy a wide selection of goods and services.
Technical expertise, financial strength and human resources to build the necessary systems, processes and procedures for the initiative, and ability to handle a large number of transactions in a short period of time.
E-wallets that have invested significantly in their respective services in Malaysia.
The initiative aims to accelerate the greater use and adoption of e-wallets and digital payments among Malaysian consumers and merchants, especially small enterprises and retail businesses.
Khazanah was appointed by the Finance Ministry to facilitate and coordinate the implementation and launch of the e-Tunai Rakyat initiative within the given timeframe.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu