Alibaba has launched its B2C retail platform for brands, Tmall, for a 24-hour 11.11 Global Shopping Festival event in Malaysia.
“Malaysia is a key market for the group and we find Chinese consumers have a preference for Malaysian products such as snacks and coffee,” said Alibaba Group Tmall World Southeast Asia business development manager Cici Cai after launching the festival in Kuala Lumpur yesterday.
The Chinese e-commerce behemoth said Malaysian shoppers using e-banking facilities would also be able to enjoy RM30 cashback with a minimum purchase of RM300 on Taobao, one of its flagship online marketplaces.
Apart from Alibaba’s Tmall and Taobao marketplaces, Malaysian consumers can also shop via the Lazada platform under the ‘Taobao Collection’.
The 24-hour global shopping festival would see consumers around the world enjoying promotions and offers from over 140,000 brands and 15 million product listings.
Alibaba says it will continue to offer more valuable services to consumers, Tmall shop owners and the brands themselves.
They claim that 11.11 is huge, 18 times the size of Amazon Prime Day and 2.5 times bigger than Black Friday and Cyber Monday combined.
According to Bernama, almost 100,000 merchants participated in the global shopping event last year with consumers spending US$17.79 billion during the 24-hour period.
In June, Publicis Media Greater China CEO Bertila Teo announced an exclusive tie-up with Alibaba saying, “This partnership propels our vision to create future forward capability and solutions by harnessing the power of data and technology for brand growth via data enabled precision storytelling and brand operations for our clients.”
The Alibaba Group partnered Publicis Media for the shopping event. Publicis also partners with Alibaba to leverage Uni Marketing, as one of the tools in their suite Uni-Desk, which grow the number of media-planning features available to agencies.
Alibaba’s “ecosystem” includes e-commerce products Tmall and Taobao and Youku, Tudou and UCWeb for video, Gaode Map and and Sina Weibo for social.
Earlier this year, Alibaba Group Holdings invested another US$1 billion in Southeast Asian e-commerce company Lazada Group, increasing its stake in the company from 51% to approximately 83%.
It also rolled out Tmall World in Singapore, Malaysia, Hong Kong and Taiwan to allow the 100 million Chinese citizens residing overseas, to purchase items from its retail site Tmall.