The future of arranged marriage?

(Marketingmagazine.com.my) – By: Malati Siniah

Will we finally see a world where ‘Likes’ outweighs values?

A new video going viral is giving netizens a glimpse into this new reality. The 2-minutes film titled ‘Berapa LIKE Kau Ada? shows a conversation in Malay between a mother and father speaking to their daughter on her latest love interest.

The conversation takes an amusing turn when the parents reject their daughter’s choice due to his poor social media presence. I have to admit curiosity got the better of me and halfway through the film I skipped to the end to find out which brand was behind the video.

To my surprise, the film was a promotional video for Publicis One. Earlier this year the agency announced its global move to operate all its brands including Leo Burnett, Arc, Publicis, Saatchi & Saatchi Arachnid and more under one umbrella group. In Malaysia Publicis One is headed by Tan Kien Eng.

The video, posted on Leo Burnett Malaysia’s Facebook page yesterday night has already received 160,163 views and over 3,000 shares.

Check out the video for yourself and share your thoughts with us on Facebook :

(Credit)
Executive Producer – Adrian Pang
Director – Telly Koay
Director of Photography – Jordan Chiam
Production Manager- Pragalathan
Production Asst – Chin Sook Yee
Production Intern – Kelvin
Wardrobe – Warrobe Room
1st Asst Camera – Ricky Chang
2nd Asst Camera – Arif
Digital Imaging Technician – Rickman
Gaffer – Bob
Best Boy Gaffer – Mat Zayuti
Key Grip – Low Yee Meng
Best Boy Grip – Choy Che Kong
Crew – Vicky
Sound man – Atan
Makeup Artist – Wayne
Generator – STS
Runner Van – Daniel
Offline Editor – Dan Boy
Colorist – Jing (Meccanica Efx)
Online Artist – Madeline Kuan (Meccanica Efx)
Audio – Real Time Studio
Talent – Jaafar (Father), Norsiah (Mother), Shahirah (Daughter)

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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

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