The future of arranged marriage?

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(Marketingmagazine.com.my) – By: Malati Siniah

Will we finally see a world where ‘Likes’ outweighs values?

A new video going viral is giving netizens a glimpse into this new reality. The 2-minutes film titled ‘Berapa LIKE Kau Ada? shows a conversation in Malay between a mother and father speaking to their daughter on her latest love interest.

The conversation takes an amusing turn when the parents reject their daughter’s choice due to his poor social media presence. I have to admit curiosity got the better of me and halfway through the film I skipped to the end to find out which brand was behind the video.

To my surprise, the film was a promotional video for Publicis One. Earlier this year the agency announced its global move to operate all its brands including Leo Burnett, Arc, Publicis, Saatchi & Saatchi Arachnid and more under one umbrella group. In Malaysia Publicis One is headed by Tan Kien Eng.

The video, posted on Leo Burnett Malaysia’s Facebook page yesterday night has already received 160,163 views and over 3,000 shares.

Check out the video for yourself and share your thoughts with us on Facebook :

(Credit)
Executive Producer – Adrian Pang
Director – Telly Koay
Director of Photography – Jordan Chiam
Production Manager- Pragalathan
Production Asst – Chin Sook Yee
Production Intern – Kelvin
Wardrobe – Warrobe Room
1st Asst Camera – Ricky Chang
2nd Asst Camera – Arif
Digital Imaging Technician – Rickman
Gaffer – Bob
Best Boy Gaffer – Mat Zayuti
Key Grip – Low Yee Meng
Best Boy Grip – Choy Che Kong
Crew – Vicky
Sound man – Atan
Makeup Artist – Wayne
Generator – STS
Runner Van – Daniel
Offline Editor – Dan Boy
Colorist – Jing (Meccanica Efx)
Online Artist – Madeline Kuan (Meccanica Efx)
Audio – Real Time Studio
Talent – Jaafar (Father), Norsiah (Mother), Shahirah (Daughter)

 

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To advertise email [email protected] or call 018-220 0682



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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




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