Ted Lim exits Dentsu APAC Chief Creative Officer role - MARKETING Magazine Asia


Ted Lim exits Dentsu APAC Chief Creative Officer role

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Ted Lim, will be leaving the network after seven transformative years. The Cannes Lions Jury President for 2020 will take on an advisory role with immediate effect and serve in this capacity until the end of June 2020.

Ted joined Dentsu in 2013 to lead its creative offering across Southeast Asia and quickly secured multiple notable accounts in the region. He subsequently took on an expanded remit for Asia Pacific outside of Japan, in which he played a critical role in building the network’s creative reputation.

 AdWeek picked Ted as one of the 13 global creative leaders whose ideas are advancing advertising worldwide in 2019. Under his creative leadership, Dentsu took in several international accolades, having been crowned Campaign Brief Asia’s Most Creative Network 2017 and 2018; as well as AdFest Network of The Year 2017, 2018 and 2019.

The network has also won the Cannes Lions Grand Prix, the D&AD Black Pencil, The One Show Best in Discipline and the Facebook Award for Innovation. 

Takaki Hibino, Executive Chairman, Dentsu Aegis Network Asia Pacific, comments: “Ted has brought true creativity and innovation to Dentsu in Asia. We deeply appreciate the transformative work that he has done for our creative offering outside of Japan and for establishing Dentsu Asia Pacific as the award-winning network that it is today. 

“We are glad to be able to have him in an advisory role before he leaves us in June to pursue other opportunities, where he will undoubtedly continue to leave an indelible mark.” 

Commenting on his time with Dentsu, Ted Lim said: “It has been an amazing seven years transforming the creative network, product and culture across the Asia-Pacific. We worked with data, creativity, technology and media to produce innovative business solutions in the digital, experiential and social space.

We brought in multinational talent, worked across continents, won global business and international acclaim. I joined Dentsu to help transform the agency into a multinational network and in the process, transformed myself. I’m looking forward to the next adventure.” 


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