StarBiz Premium content portal launched

From left: Star Media Group Specialist Editor M. Shanmugam, Datuk Seri Tajuddin Atan
and Datuk Seri Wong Chun Wai at the StarBiz Premium launch.

Just when everyone keeps saying print players are doomed, the Star Media Group has evolved within the digital ecosystem powering its way with content.
It has launched StarBiz Premium, a collaboration between StarBiz and Wall Street Journal as well as the Singapore Business Times to offer a subscription-based news service that focuses on the financial and capital markets.
StarBiz Premium will provide news on a global and regional perspective and is only available online.
Bursa Malaysia CEO, Datuk Seri Tajuddin Atan, said the media group was “taking the bull by its horns”.
He added, “Traditional media companies have been forced to re-visit their business strategies to stay afloat and to deliver news to readers in a more cost-efficient manner.”
Signalling a possible shift in thinking for print players, Star Media Group MD & CEO Datuk Seri Wong Chun Wai said the media company was “taking baby steps” in putting up a paywall after giving away news and scoops for free over the last 22 years.
StarBiz is the most popular business news website in the country, garnering an average of more than 1.4 million unique visitors and 5.8 million page views per month.
StarBiz Premium subscription starts from RM10 per month, and is now offering a 7-Day complimentary trial for new users which is valid for the first 12 months of  membership.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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