Social experiments that showcased Malaysian pride

(marketingmagazine.com.my) – By Malati Siniah

We saw some pretty interesting campaigns launched for the year’s Merdeka Day. The celebrations, however, do not just stop on August 31st, with Malaysia Day just around the corner we shine the spotlight on two social experiments that managed to creatively showcase the pride of being Malaysian.

The weather, parking, toll prices, you name the issue and it’s most likely that you would have heard someone complain about it.

Thinking outside the box for its latest initiative celebrating National Day, INTI International University & Colleges captured a video centring on a social media experiment featuring random Malaysians who were asked how Malaysia has changed in the last 59 years.

A majority of the respondents in the video complained about various things, from food prices to the humid weather. Taking on a lighter note and using music as a medium to share its message INTI decided to turn the responses into a friendly public service announcement, reminding our fellow countrymen why we should look at the true spirit of being Malaysian this National Day.

Tapping into the musical talents of three local artist INTI launched an original song titled, ‘National Day 2016 – So, What is Your Complaint?’

”We wanted to create a meaningful song that conveyed the importance of being proud to be Malaysian, and to remind people of how far we have come over the last 59 years. The amazing talents of Ashtin, Danisa and Cody Foo, who are the voice of today’s generation reflect those achievements and we are pleased to have worked with them on this National Day video,” shared Timothy Johnson, Senior Vice President of Marketing, Products & Partnerships at INTI International University & Colleges.

Upon its release on the evening of August 30th, the video has already attracted the attention of social media users and garnered over 13,000 views and 100 shares on Facebook.

Would you stand for the national anthem?

Finding out the answer to that question advertising agency Forefront conducted a social experiment at a local Café, to see if Malaysians would stand up when they heard ‘Negaraku’ being played.

Staging a scene using their company employees as extras the company set up cameras at HYPE Concept Café to record the reactions of Malaysians when they heard the national anthem being played.

The video has been making its rounds online garnering over 80,000 views and 756 shares on Facebook.
So how did the patrons in the café react when they heard ‘Negaraku’ being played? Find out in the video below: