The man who once made or broke singing careers is now making or breaking pizza orders.
Domino’s has enlisted the famously blunt Simon Cowell to sit behind a metal kitchen counter, judging the quality of their pizzas.
The Rise of the “Quality Captain”
In a bid to take “operational excellence to the next level,” Domino’s has introduced “quality captains” – staff members tasked with ensuring each pizza is made to perfection.
Simon’s presence in the campaign serves as a stark reminder of the high standards Domino’s is setting for its employees.
Domino’s Takes a Stand Against Pizza Blunders
With customers becoming increasingly vocal about subpar fast-food experiences, Domino’s is looking to reassure diners that their pizzas are being made with care.
By leveraging Simon’s reputation for harsh criticism, the brand is sending a clear message: they won’t tolerate anything less than the best.
The move comes as other QSR chains face accusations of skimping on portions and delivering subpar food.
Is Simon Cowell the Secret to Domino’s Success?
While some brands are turning to automation to improve efficiency, Domino’s is betting on human oversight to ensure customer satisfaction.
The campaign has been a success so far, with Domino’s reporting a 7.1% increase in revenue to US$1.1 billion in Q2.
The company’s focus on quality and customer satisfaction seems to be paying off.
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