shopper360 Limited a well-established shopper marketing services provider for the retail and consumer goods industry in Malaysia, has hired marketing and communications veteran, Mr Michael Tan Swee Seng (picture) as the new chief executive officer of its two subsidiaries, Pos Ad Sdn. Bhd and ShopperPlus Sdn. Bhd.
Mr Tan, who has close to three decades of regional and senior level integrated marketing experience, will take the lead in the strategic planning and overall management of Pos Ad and ShopperPlus Malaysia’s operations. His role will also include business development, client and retailer partnerships as well as talent management for the two business units.
Prior to joining shopper360, Mr Tan held senior level director roles at a number of international integrated marketing firms in Singapore, Hong Kong, China and Malaysia. They included VHQ Media in Singapore, Project: Worldwide and Saatchi & Saatchi X in Guangzhou, China, and Ogilvy & Mather Asia Pacific in Hong Kong among others.
shopper360 Executive Chairman and Group Managing Director, Ms Chew Sue Ann said “Michael comes from an outstanding integrated marketing background and I am delighted to have someone of his calibre to be part of shopper360’s core leadership team. He has proven time and again in his previous roles that he can effectively deliver business transformation and growth. Brick and mortar retailing is very much alive and thriving in Malaysia, where shoppers have a fondness for in-store experiences and purchases. I look forward to Michael’s insights and holistic experience to leverage and integrate technology into the business, and enhance our current suite of products and services, as we take shopper360 forward as one of Malaysia’s top names in shopper marketing.”
MARKETING Magazine is not responsible for the content of external sites.