SEA Games sponsorship passes RM100 million mark with Sony and TNB onboard

In the lead up to the 29th Kuala Lumpur SEA Games and 9th ASEAN Para Games (KL2017), another milestone has been marked. 

The event has now passed its RM100 million mark for sponsorship. This is 25% more than the game’s initial target of RM80 million. In May this year Youth and Sports Minister Khairy Jamaluddin told local press that they managed to hit RM82.7 million in sponsorship upon the announcement of local pewter manufacturer, Royal Selangor coming onboard. 

Commenting on the latest sponsorship by Sony, Deputy Minister of Youth and Sports, Datuk M Saravanan shared, “Sony’s sponsorship complements our needs perfectly especially for the Media, Electronics and ICT Committee. I am glad that Sony has decided to come on board and tap on the wide-ranging marketing opportunities via KL2017 that I am sure will further enhance the brand in the market. ” 

“This is indeed a milestone for Sony as every moment of the Games – the victory, the joy, defeat and dejection experienced during KL2017 will be officially captured by a Sony camera. Malaysia Organising Committee (MASOC) is confident in the capability of the Sony α9 to deliver only the best in photography during the Games,” added Datuk M Saravanan. 

Through this partnership with MASOC, Sony’s entry as a sponsor in the local sports scene will see them loaning 30 to 50 units of the Sony a9 cameras to KL2017 photographers for official use along with cash and marketing efforts to support the Games. The Sony a9 cameras will now carry the title of “Official Camera of the KL2017”.

Meanwhile, Tenaga National Berhad (TNB) also signed on as the “Official Energy Partner” for KL2017 and will be contributing between RM3-7.5 million. 

Earlier in April, we reported McDonald’s Malaysia RM1 million contribution as the silver sponsor for both the 29th SEA Games (19 to 30 August) and the 9th ASEAN Para Games (17 to 23 September).

Brands have also begun to form partnerships as a result of their tie up with the games. Most recently F&N which has 100PLUS as the SEA Game’s ‘official isotonic drink’ and ‘official restaurant’ McDonald’s Malaysia has begun introducing ‘special’ offering for the Games.

 


BEST OF GLOBAL DIGITAL MARKETING Conference 2017 (http://best-marketing.eu/events/my/)

For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.

Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa

Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…

Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?

The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.

Date: 14 August, 2017 (Thursday)

Venue: Sime Darby Convention Centre, Kuala Lumpur.

Time: 8.30am – 5.00pm

Book your seats early! Call Ruby on 03-77262588 or [email protected]

 


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene