In the lead up to the 29th Kuala Lumpur SEA Games and 9th ASEAN Para Games (KL2017), another milestone has been marked.
The event has now passed its RM100 million mark for sponsorship. This is 25% more than the game’s initial target of RM80 million. In May this year Youth and Sports Minister Khairy Jamaluddin told local press that they managed to hit RM82.7 million in sponsorship upon the announcement of local pewter manufacturer, Royal Selangor coming onboard.
Commenting on the latest sponsorship by Sony, Deputy Minister of Youth and Sports, Datuk M Saravanan shared, “Sony’s sponsorship complements our needs perfectly especially for the Media, Electronics and ICT Committee. I am glad that Sony has decided to come on board and tap on the wide-ranging marketing opportunities via KL2017 that I am sure will further enhance the brand in the market. ”
“This is indeed a milestone for Sony as every moment of the Games – the victory, the joy, defeat and dejection experienced during KL2017 will be officially captured by a Sony camera. Malaysia Organising Committee (MASOC) is confident in the capability of the Sony α9 to deliver only the best in photography during the Games,” added Datuk M Saravanan.
Through this partnership with MASOC, Sony’s entry as a sponsor in the local sports scene will see them loaning 30 to 50 units of the Sony a9 cameras to KL2017 photographers for official use along with cash and marketing efforts to support the Games. The Sony a9 cameras will now carry the title of “Official Camera of the KL2017”.
Meanwhile, Tenaga National Berhad (TNB) also signed on as the “Official Energy Partner” for KL2017 and will be contributing between RM3-7.5 million.
Earlier in April, we reported McDonald’s Malaysia RM1 million contribution as the silver sponsor for both the 29th SEA Games (19 to 30 August) and the 9th ASEAN Para Games (17 to 23 September).
Brands have also begun to form partnerships as a result of their tie up with the games. Most recently F&N which has 100PLUS as the SEA Game’s ‘official isotonic drink’ and ‘official restaurant’ McDonald’s Malaysia has begun introducing ‘special’ offering for the Games.
BEST OF GLOBAL DIGITAL MARKETING Conference 2017 (http://best-marketing.eu/events/my/)
For the seventh year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year. Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO of Best Marketing International
• Kyoko Yonezawa, Creative Technologist and member of Dentsu Lab Tokyo
• Scott Gray, Experience Director, Mirum South Africa
Global Case Studies include:
BANKING & INSURANCE: Compare The Market, Advocards, Allianz, Ally Bank, Barclays….
TECHNOLOGY & STARTUPS: Hubspot, Pipedrive, MoveHub….
AUTOMOTIVE: Volkswagen, Volvo, Nissan, etc FMCG: Ariel, Unilever, Snickers…
RETAIL: McDonald’s, Harvey Nichols, Zalando….
TRAVEL & TOURISM: Qatar Airways, Transavia, Finland Tourism, Sweden Tourism, KLM…
Each best practice case study is presented based on…
Business problem: What is the market situation? Who are the competitors? What is the target audience? What are the main business/marketing challenges? What are the goals?
Solutions: What are the consumer insights? What was the creative strategy? What was the media strategy? What were the results of the campaign?
Lessons: What other marketers from other countries/other business sectors could learn from this case study? What are the main mistakes to avoid?
The Best of Global Digital Marketing Conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Date: 14 August, 2017 (Thursday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 8.30am – 5.00pm
Book your seats early! Call Ruby on 03-77262588 or [email protected]
MARKETING Magazine is not responsible for the content of external sites.
The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….
The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry.
