Save the ocean with Tesco’s unforgettable bags

Tesco’s shoppers paid to cut plastic waste with Tesco’s reusable bags
Tesco Malaysia has launched the “unforgettable bag” in a new campaign designed by Grey Malaysia.

This revolutionary new bag design that is the centerpiece of a campaign in efforts to reduce single-use plastic bags by encouraging customers to bring back their bags for every time they shop.
‘The Unforgettable Bag’ campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs of endangered sea creatures:

Each of the animal designs contains a barcode, which when scanned by the checkout assistant will give the customers a 20 sen rebate on their shop to further encourage customers to reuse bags when they shop at Tesco. Tesco is the first hypermarket in Malaysia to provide rebates for shoppers reusing their shopping bags. The rebate is valid until 31 December 2018.
“Every time a bag is brought back, it’s one less in the ocean. With the Unforgettable Bag, we believe more people will get into the habit of reusing bags. While it seems like a small thing, but together we can all make a huge difference,” said GREY Malaysia Executive Creative Director, Graham Drew.
“We have halved the number of single-use plastic bags given out in our stores between 2011 and 2017, but the rate of reduction is not fast enough. We hope that we’re able to accelerate the reduction of plastic bag use in our operations. Our aim is to further halve the number of plastic bags this year through the Unforgettable Bag campaign,” said Paul Ritchie, CEO Tesco Malaysia.
The unique designs also serve as reminders to shoppers of how a slight change in habit, by reusing bags could make a difference to ocean life. These bags are made of recyclable material and durable compared to the normal plastic bags.
Tesco is trialing the campaign in Federal Territory and Johor from 3 April 2018 until 31 May. The campaign will be extended nationwide from 1 June 2018.

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APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30  leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
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