RHB Bank launches Deepavali campaign for a good cause
RHB Bank will celebrate Deepavali this year with the “Light Up Lives with Tabung Teddy” campaign. Sixth in the RHB Bank’s Challenger Series it was created by FCB Kuala Lumpur.
https://www.facebook.com/RHBGroup/videos/271599057033356/
This campaign is a collaboration with Dr. Madhusudhan Shanmugam from the Teddy Mobile Clinic. It encourages the public to donate to the Teddy Mobile Clinic via the creation of RHB’s Tabung Teddy, which will be launched closer to Deepavali.
Dr Madhusudhan and his volunteers have been providing free medical check-ups for various orphanages, the elderly, disabled, the homeless, the urban poor, Orang Asli villagers, and refugees for over three years now. When he first started, Dr Madhusudhan funded the cost of medicines and other necessities but along the way, donors provided supplies such as food, clothes, and other key items.
“We hope to continue our mission into next year and help even more people with this collaboration,” he said.
“Hopefully with RHB’s collaboration and the public’s kind support, we will be able to continue our mission into the following year to treat even more people and to truly make a difference in the lives of those who need help,” he said.
When asked to elaborate on the intention behind the work, Ong Shi Ping, FCB’s Chief Creative Officer and Natasha Aziz, General Manager had this to say: “When you hear Dr Madhusudhan’s wonderful story, one would believe that someone like him would only exist in fairy tales. Yet he is a living and breathing testament to the ultimate selflessness, dedication, and commitment to the welfare of others. We were honoured to be able to tell his story and to bring this magical tale to life this Deepavali.”
Elaborating on this, Abdul Sani Abdul Murad the Chief Marketing Officer of RHB Group had this to say: “Dr Madhusudhan is the epitome of life lived with more than the conventional goals, he brings light to the lives of others. We truly hope that the Malaysian public will be inspired by his story.”
The campaign was launched on 27th October across RHB’s social media channels with FCB Kuala Lumpur working on its creative development.
The video has already gained over 269,000 views on YouTube all within the day of release and over 100,000 views on Facebook at the time of this release.
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