Domino's Pizza trolls Neelofa in their latest ad - MARKETING Magazine Asia


Domino’s Pizza trolls Neelofa in their latest ad

Is there anyone in Malaysia who has not heard of Neelofa? The Malaysian actress, television presenter, commercial model and entrepreneur has always been in the spotlight.

Recently, the popular TV host-actress levelled up her travel game, leaving many feeling extra envious of her recent sojourn to the Maldives.

She later posted a photo of her wearing a wide-brimmed hat with a drink in her hand and the sun setting in the background.

Domino’s took quick notice of this and alongside with their digital agency, 16Two published a picture of a lady with a pizza on her head and a bottle of Pepsi in her hand, along with the sunset in the background.

Above the female was the sentence “Bila tak nak kongsi piza dengan orang lain” (When you don’t want to share your pizza with others).

https://www.facebook.com/DominosMY/photos/a.180244505442035/1389507211182419/?type=3&theater

In the captions, Domino’s joked that one does not need to turn a pizza into a hat and took the opportunity to push its 1 for 1 extra large pizza promo, along with a bottle of Pepsi Black.

The Facebook post garnered 8.7k reactions, 728 comments and 1,955 shares on Facebook at the time of writing.

Netizens’ reactions were mainly positive. Of course, this also led to some netizens photoshopping other food items such as keropok and pillows as an alternative to Neelofa’s wide brimmed hat.


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