During her 70-year-long reign on the throne, Queen Elizabeth II issued hundreds of British Royal Warrants—official acknowledgements that a business has supplied goods or services to the Royal Family.
This warrant allows brands to advertise as such by featuring the Royal Arms emblem on packaging to indicate that their products have been linked to Buckingham Palace.
However, following the death of Her Majesty, all the Royal Warrants issued during her term will be rendered invalid, with the 100 affected companies given only two years to seek a reappointment or halt the use of the iconic symbol on any packaging.
According to Food & Wine, although merchants might be disappointed by the rescindment, this setback may not be as devastating as it appears, considering that holders of the certification have already had to reapply for the appointment every five years as proof that Royal households have been supplied to “on a regular and ongoing basis.”
In fact, not all applicants are allowed to keep the coveted status, with the holders association reporting that on average, 30 new Royal Warrants are granted annually, while a similar number of acknowledgements are voided.
As per The Grocer, notable names among the awardees include Heinz, Coca-Cola, Unilever, Selfridges, and Johnnie Walker. The full list of holders can be found here.
Interestingly, several retailers have successfully maintained the warrants through successive monarchs. For example, Waitrose was first added to the list by King George V in 1928 to supply groceries and cleaning materials to the Royal households, and has remained an awardee ever since.
It remains to be seen if King Charles III will grant the Royal Warrants to the same companies chosen by Her Majesty, or if he will enact new standards—with a possible focus on sustainability—that will see new first-time entrants.
This article was first published on Design Taxi
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
