Prosperity starts with education, Taylor's University emphasises this for CNY - MARKETING Magazine Asia


Prosperity starts with education, Taylor’s University emphasises this for CNY

This Chinese New Year Taylor’s University is emphasising the importance of education.

“Prosperity in its truest and pure sense is sometimes in the selflessness, sacrifice and giving as much as it is in the receiving. At the end of the day, both the giver and the receiver finds joy. And that gives prosperity a meaning that is enduring and endearing,” said Taylor’s university group CMO Ben Foo.

This is the message that we wish to give to people this Chinese New Year said the group CMO for the educational establishment.

Credits

Executive Producers :

Ben Foo, Group Chief Marketing Officer,

Chooi Yew Vern, Head of Digital Tech & Content,

Jovina Tan, VP of Marketing

Caydence Low, Director of Corporate Comms & PR

Shirley New, Head of Marketing

Lee Ann June, Digital Marketing Manager,

Emma Norhana Abas, Marketing Manager

Jeremy Teo, Head of Creative Content

Production: Imagineers Film

Idea & Concept: Reuben Kang & Daniel MOk

Directed by: Reuben Kang & Koh Chien Han

Produced by: Kenny Gan

Associate Producer: Kelly Koay

Cam & Art: Monolith Films (Michael Lourdes, Derek Lim, Ravindran Krishnan

Edited by: Koh Chien Han

Music by: Nick Davis

Storyboard by: Han Hung Siew

Starring: Duncan Lim (as Ah Bou), Marianne Tan (as older Daughter) & Chanel Chan (as younger Daughter)


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