(Marketingmagazine.com.my) – PropertyGuru Group,Asia’s leading online property portal group, announced that it received Gold for the Best Mobile App – Media Owner category for the Mob-Ex Awards 2016.
The Best App – Media Owner category recognises the best mobile application designed to help mobile publishers build stronger relationships with their audiences.
This award is for any media-owned app that provides convenience, entertainment or education to the end user, while increasing brand proposition and subscription.
PropertyGuru revamped its Consumer Mobile Application in September 2015 across the four markets in which it operates – Indonesia, Thailand, Malaysia and Singapore.
This was done to cater to a growing market of users who are increasingly reliant on mobile rather than desktop devices to search, locate and secure suitable properties to rent, buy or sell.
According to a global study from Google, Asia has gone mobile-first.
The adoption of mobile search has surged across Asia, with Singapore leading the pack at 85 percent. The use of mobile apps allows businesses and search portals such as PropertyGuru to reach out directly to the end consumer through their most personal devices, mobile phones, and provide personalised touches and quality services.
Steve Melhuish, Chief Executive Officer and Co-founder of PropertyGuru Group, said, “We are very pleased to be awarded Gold for the ‘Best Media Owner’ category. With the newly revamped mobile app, we are directly meeting the needs of consumers in Asia who want to access property information in an easy, digestible format via their mobile devices.”
PropertyGuru Group recorded a 25 percent increase in new downloads across all markets just two months after going “live”.
Users were more engaged in the refreshed app, recording a 31 percent growth in the number of page views within the same period.
The success of the new app can also be measured by the amount of traffic from the App, when users utilise in-app functions to help ease their property search.
In that regard, PropertyGuru registered a 54 percent growth in leads.
“Our app provides instantaneous access to 1.3 million property listings across all our four markets with a single tap on a screen. PropertyGuru is thriving successfully on the mobile app wave by giving customers unparalleled convenience in their property search and new geo-located search experiences via the app. The app has grown from being a strategic complement to desk and mobile web platforms to become the foremost generator of leads for our business,” said Steve Melhuish, Co-Founder and Chief Executive Officer of PropertyGuru.
In Malaysia, PropertyGuru recorded a 12 percent spike in user downloads, giving rise to more than 450k users by the end of October 2015.
The majority of new users are aged between 25-34 years old, looking to buy their first property, to rent or to upgrade as they get married and start families.