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MEC bags Kimberly-Clark and Pfizer Consumer Health, Starcom takes Kraft Heinz for APAC and plenty more!
23 Aug
Plenty of big wins have happened for shops throughout Malaysia in July and our pals at R3 have pooled them together for us.
Among the winners are FCB who bagged Watson, Starcom who will now be handling Kraft Heinz for Asia Pacific, Columbus who kicked off their reign as Digital Agency of Record for Lafarge Malaysia Berhad with their #HAPPINESSINTHECITY campaign, and MEC with the Kimberly-Clark Corporation and Pfizer Consumer Health accounts.
For other wins all neatly tabled in a row, check out the lists below:
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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