“A girl received a parcel in the morning and the same evening, she died.”

HarperCollins India has made a short film as an ode to the art of storytelling with the help of Taproot Dentsu Gurgaon.

Parcel, produced by HarperCollins is a riveting short film celebrating the wonderful power of storytelling, with an intriguing narrative that will have you hooked till the very last minute.

The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world. HarperCollins India is the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.

Ananth Padmanabhan, CEO HarperCollins India, said, “Who doesn’t love a good story that keeps you on the edge of your seat. We are constantly thinking of new ways and new platforms to reach audiences through storytelling, and Parcel, our direct to screen offering will be a first of many.

As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium, and our crime fiction promotion aims to showcase the extraordinary range of stories, of which we have many to offer.”

“I hope audiences will love this film,” adds ECD Titus Upputuru, who scripted and directed the film. “Storytelling is an ancient art form. It is also so terribly current with platforms like Netflix and Amazon streaming some amazing content. Today, our business of marketing and communication allows us to tell stories every day.”

Parcel was directed by Titus Upputure and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead.

Credits for Taproot Dentsu Gurgaon 

Chief Creative Officer: Santosh Padhi

Creative Head: Titus Upputuru

Head of Office: Harjot NarangDigital

Creatives: Vishnudas Kunchu, Satish Kumar 

Credits for HarperCollins India

CEO: Ananth Padmanabhan

Head Marketing: Akriti Tyagi

Senior Manager, Digital Marketing: Subhashree Das


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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

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