HarperCollins India has made a short film as an ode to the art of storytelling with the help of Taproot Dentsu Gurgaon.
Parcel, produced by HarperCollins is a riveting short film celebrating the wonderful power of storytelling, with an intriguing narrative that will have you hooked till the very last minute.
The launch of Parcel also marks the beginning of a celebration of crime writing from India and around the world. HarperCollins India is the only Indian Publisher to have an exclusive imprint for crime and thrillers, Harper Black.
Ananth Padmanabhan, CEO HarperCollins India, said, “Who doesn’t love a good story that keeps you on the edge of your seat. We are constantly thinking of new ways and new platforms to reach audiences through storytelling, and Parcel, our direct to screen offering will be a first of many.
As our audiences take to audio visual, so will our stories. Crime fiction has always had an appeal both in the written and visual medium, and our crime fiction promotion aims to showcase the extraordinary range of stories, of which we have many to offer.”
“I hope audiences will love this film,” adds ECD Titus Upputuru, who scripted and directed the film. “Storytelling is an ancient art form. It is also so terribly current with platforms like Netflix and Amazon streaming some amazing content. Today, our business of marketing and communication allows us to tell stories every day.”
Parcel was directed by Titus Upputure and stars Riyaa Arora, Hurmat Ali Khan and Vyom Yadav in the lead.
Credits for Taproot Dentsu Gurgaon
Chief Creative Officer: Santosh Padhi
Creative Head: Titus Upputuru
Head of Office: Harjot NarangDigital
Creatives: Vishnudas Kunchu, Satish Kumar
Credits for HarperCollins India
CEO: Ananth Padmanabhan
Head Marketing: Akriti Tyagi
Senior Manager, Digital Marketing: Subhashree Das