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Over 7 million views in less than a week for LB’s Raya film
20 Jun
This Raya season, Leo Burnett Malaysia and Tenaga Nasional celebrate the festivities with a simple, yet timely reminder that family matters most. But in the most epic and humorous way possible.
TNB Chief Corporate Officer, Datuk Wira Roslan Ab Rahman said, “Aidilftri is about strengthening relationships between family and friends. For this year’s Hari Raya, we seek to convey the message that relationship with family members is sacred and we should always value our time spent with them”.
The web film titled “Dugaan Raya Aida” (Aida’s Raya Woes) follows Aida who works in the city as she tries to overcome multiple challenges in preparing for her trip home to spend time with her loved ones. She has to take on extra work at her office, earn extra income to meet the expectations of her family members, and make it home despite losing her bus ticket. Everything is stacked against her but she perseveres, and in the end reunites with a very forgiving family.
31 SENIOR MARKETERS. 52 MARKETING CASE STUDIES. 2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the Marketing industry who will put the presenter’s knowledge to the test in a unique Live Presentation environment.
Date: 6 & 7 July, 2017
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
