Ogilvy appoints Sieg Penaverde as Group CEO in Indonesia

Ogilvy has announced the appointment of Sieg Penaverde as Chief Executive Officer of the Group in Indonesia, succeeding B. Ramanathan who will be taking on a regional role as the Chief Marketing Officer of Ogilvy Asia. 

Sieg, a seasoned practitioner of modern marketing and a business transformation leader, takes over an agency that celebrates its 50th anniversary in Indonesia this year.

He leads an Ogilvy Group powered by close to 300 experts in Brand Communication and Activation, Digital Experience, Public Relations, Health and Content Studio who work fluidly together to unleash impactful creativity that grows its clients’ brands and businesses. 

Having helmed leadership positions in the Philippines, Mexico, Japan and Indonesia, Sieg brings invaluable global, regional and local insights and wealth of experience in unearthing creative solutions through data and technology fueled with powerful cultural truths. 

Kent Wertime, CO-CEO of Ogilvy Asia said, “I couldn’t be happier that Sieg is taking on the leadership role in Indonesia. During his tenure with the Ogilvy Group in Indonesia – first as head of Bates and more recently with the additional responsibilities across the whole group as Group COO – Sieg has proven to be a trusted and worthy leader, and a natural successor as head of the Group. Sieg is supported by a very capable executive leadership team, who are aligned to Ogilvy’s mission to help our clients in Indonesia.” 

Sieg said, “Beyond the amazing talent and expertise across the Ogilvy family, it is the power of borderless creativity and the resilience of our people through the challenges of the pandemic that has inspired us all. We did not allow anything to get in the way of delivering impactful creative work. This strength in numbers gives us the confidence to deliver against the mandate of uncovering growth opportunities for our clients.”

“We also embrace a shared goal doing our part to ensure that we come out of this pandemic with a better normal, not just a new one. I am glad to see Ram take on a bigger role for the Asia region. He has been an amazing leader for us in Indonesia,” Sieg added.

Ram said, “I have never been more proud of this team who have weathered through every curve and bump of the Covid-19 pandemic, pulling hard alongside one another and banding together as one phenomenal team. We thrived not just survived with Team Ogilvy coming together to not just transform in keeping with the business needs but to be ahead of the curve. In doing so, delivering what they have done best – partnered with clients and created impact for their business. 

Ram added, “Along the way we have had key business wins from our existing partners like Nestle, Konimex and added new partners in Pizza Hut, Kimberly Clark and won sustained recognition at Campaign Asia AOTY and best-in-class wins at Smarties. I believe our people and our clients in Indonesia will continue to thrive under Sieg’s leadership. I look forward to watching and contributing to its success in my new regional role.”

The agency has also promoted Janet Tsai to Chief Communications Officer for Ogilvy Asia. She is replacing Greg Carton, who has relocated from Hong Kong to Singapore as the Senior Regional Business Director. Tsai will also continue her role as the VP of Marketing & Communications for Ogilvy China and Global Lead for Ogilvy’s outbound practice.