Nielsen expands Global One Strategy to SEA

Advertisers can now measure YouTube inventory in cross media campaigns across Thailand, Indonesia and the Philippines with the addition of YouTube to its Total Ad Ratings giving them a better picture of the scale of the audience they can reach with TV and digital campaigns.

This is the first time in APAC that Nielsen is providing cross-platform metrics for media buyers and sellers while enabling both publishers and platforms to see who’s watching and for media buyers to plan, and optimise, their campaigns.

Nielsen’s Global One strategy means to enable cross-platform metrics through its Total Ad Ratings in a growing number of markets, and which, with the addition of the new SEA markets, now reach across a total of seven including Mexico, Italy, France and the United States.

“This is an important milestone and investment toward our strategy, underpinning a strong digital measurement capability which helps with the vision of a true cross-platform that measures across all screens,” said Arnaud Frade, Nielsen APAC’s head of commercial growth.

Google’s managing director Gaurav Kapur concurred saying:” We are pleased that YouTube measurement within Nielsen’s Total Ad Rating solution is expanding to Indonesia, the Philippines and Thailand.”

“We firmly believe independent measurement helps the industry better navigate an increasingly fragmented media landscape,” Gaurav added.