Posted on by Raihan Hadi
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New Saji products hit shelves.
15 Sep
FGV Holdings Berhad Downstream Division head Zulkifli Othman (left) and Group CEO Datuk Haris Fadzilah Hassan.
FGV Holdings Berhad, through its subsidiary Delima Oil Products Sdn Bhd (DOP), has unveiled three new food items under its flagship brand Saji.
The Malaysian-based global agricultural company said the move is in line with its expansion into the fast-moving consumer goods (FMCG) segment.
The newly-launched Saji products are rice, coarse sugar and coconut milk, which will hit the shelves this month.
FGV Group CEO Datuk Haris Fadzilah Hassan said the Group will be introducing more FMCG products in line with its strategy to move further downstream into branded consumer food segment.
He added that FGV is leveraging its expertise in agriculture to be involved in food production beyond palm-based products.
Saji is a household brand for cooking oil, which commands 40% of the Malaysian market.
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