Listen to this articleSouth Africa’s biggest retailers will no longer sell TRESemmé hair products, following protests over an advert that denigrated black hair.
Pictures of African hair were labelled “frizzy and dull”, “dry and damaged” in an online advert for TRESemmé products featured by pharmacy chain Clicks.
White hair, meanwhile, was labelled “normal” and “fine and flat”.
South Africa’s Clicks Group said it will remove TRESemmé products, a Unilever brand, from its shelves after an advertisement posted on the drug retailer’s website was accused of being racist.
Chief executive of Clicks, Vikesh Ramsunder apologised, adding that an audit of all promotional material would be “urgently implemented” as well as diversity and inclusivity training.
Protesters in South Africa have mobbed Clicks beauty stores after it ran the ad.
One shop sustained minor damage after being firebombed, police said.
Unilever says, “We are very sorry that images used in a TRESemmé South Africa marketing campaign on the Clicks website promote racist stereotypes about hair. The campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers, but we got it wrong.”
More here.
Economic Freedom Fighters’ leader Julius Malema protesting against the retailer’s advert that depicted black hair as inferior to white hair. View here.
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The 14th Malaysian Media Conference (MMC) is happening on 25 September at the Sime Darby Convention Center and is proud to announce its list of speakers compromising the most influential leaders in Malaysia’s media landscape. Have you registered to join MMC 2020?
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
