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New issue of MARKETING talks Product of the Year, single media currency, APPIES Marketing case studies, Made-in-Malaysia ruling….
28 Jun
(marketingmagazine.com.my) – We have come to the middle of the year and nothing earth-shaking has really been happening in our industry. Good people have moved out of big jobs to do their own thing, more talented people have left our shores and talk about our economy taking a beating has been just talk. Or am I wrong? The worst may be yet to come…
I can’t help but feel a little down as I write this sitting in the Press centre of the 63rd Cannes Lions International Festival of Creativity in Nice, France. Malaysia was once a great creative nation having won the Cannes Outdoor Grand Prix in 2004, and the most awarded nation in Asia in 2005. This year it looks like we have finally hit rock bottom with zilch to take home.
The truth is global awards fame is important for a country like ours. It seems like, as an industry, we have given up on even trying. There is zero representation here by Malaysian industry associations or their leadership in Cannes Lions, internationally regarded as the Olympics of Advertising. How can we even comprehend global standards when we do not even show up? Anyway, here’s what is in store in the new issue of MARKETING magazine….
KEY CONTENT HIGHLIGHTS:
Cover Story: Winning the fame game for clients Peter de Kretser is the Chief Executive Officer of GO Communications and Director of the GO Group, Southeast Asia’s leading independent Public Relations Network, with agencies in more than 15 cities around the region….
APPIES Malaysia shines the first year The winners and delegates at the inaugural APPIES Malaysia brought home more than trophies and great memories.
Thanks to an innovative new awards presentation format the event’s theme of ‘Sharing Is Learning’ went beyond just a catchy tagline and was what delegates truly experienced: http://www.appies.com.my
Media currency dilemma jolts industry… It appears industry leaders have got their knickers in a bit of a twist lately and their work cut out for the rest of the year seeking common ground on a single media currency for television. The Malaysian Advertisers Association (MAA) and the Media Specialists Association (MSA) are now working with Astro, Media Prima, Nielsen and Kantar Media to ensure all arrive at a single currency methodology. Astro now exclusively reports from Kantar using a new methodology, and Free-To-Air (FTA) via Nielsen. Hence the dilemma…
RIP MIM It’s bleedin’ demised, a stiffy, it’s no-more, it’s pushing up the daisies, it’s expired and gone to meet its maker, passed on, bereft of life, it has joined the choir invisible. You see, the ‘Made in Malaysia’ (MIM) rule no-longer prevents the free-flow of foreign commercials as it did originally as it only applies to locally produced commercials…
Nation Marketing: Showcasing Malaysia to the World Tony Nagamaiah, General Manager of Malaysia Major Events, shares what it’s all about creating something new to keep travellers enticed. For the past five years now, he has been at the forefront of promoting Malaysia in the major events scene as GM of Malaysia Major Events (MME), under the Malaysia Convention & Exhibition Bureau (MyCEB). Tony has travelled the world to bring home some of the world’s largest events, but despite having done so for that long, he is showing no signs of slowing down…..
The unUberfication and deLyfting of tech hub Austin, Texas. What was once simply called “ridesharing” – although the business prefers the term ‘ridesourcing’ – now has the lofty abbreviation of TNC, which stands for Transportation Network Company,…
To subscribe for your personal issue of MARKETING magazine, call 03-7726 2588 or email [email protected]
To advertise, call Jarrod on +6018-220 0682 or email [email protected]
MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.
WIN the Content Marketing game For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
Featuring the best case studies The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu, CEO at Best Marketing International • Xaviera Ringeling, CEO at ContentChefs • Mathias Ihle, Founder & CEO at Makai Europe • Bikram VaskarGangopadhyay, CEO at ibs – Interface Business Solutions
Unique case-study based learning, as our team monitors over 200 digital marketing award shows across the globe and interviews the winners. Based on this extensive work, we produce in-depth case studies.
Each case study follows the same format:
Market Background The Challenge The Brief Creative/Media solution Results Key Takeaways Opinions/Discussion
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