MARKETING Magazine Asia

08:30 AM	Registration
09:00 AM	Welcome Speech By Prof. Harmandar Singh aka HAM – MARKETING MAGAZINE
09:15 AM	Keynote Address – MarTech’s Love-Hate with Media and Marketing By Ranganathan Somanathan Co-Founder & Curator – RSquared Global Ventures Ranga is a marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance. Recognised as a trusted advisor by clients and media partners, have nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.
10:00 AM	Coffee Break / Networking
10:30 AM	Spotlight Sessions These are the popular 15-mins power Q&A sessions with each star speaker at our Conferences, spotlighting marketing leaders with direct questions from MARKETING magazine. Random questions will be posed to the speakers who will answer in a rapid-fire format. Pass is an option. Delegates are advised to keep their note pads ready, as these quick exchanges are both fleeting and fascinating. Spotlight Speaker 1: Datuk Lai Shu Wei – Chief Marketing & Sales Officer, Sime Darby Property. Spotlight Speaker 2: Linda Hassan – Group CMO, Malaysian, Singapore & Cambodia for Domino’s. Spotlight Speaker 3: Chan May Ling – Head of Brand & Marketing Services, CelcomDigi. Is the consumer still in charge when machines are the interface between brand and customer? As Martech stacks ups the odds in favour of technology, is enhanced reality the new reality? What have FMCG brands learned as early adopters of MarTech? How do you track and measure customer experience across various media channels? How do Marketers integrate MarTech into their mobile app and loyalty programs. How important is creativity is key to brand success? Making of a SuperBrand
11:30 AM	THINKING OUT LOUD – Everything, Anything, Nothing. Media Owners play a pivotal role in the marketing ecosystem as drivers and investors in a very competitive and sometime brutal landscape. The constant challenge for them is to get their platform in front of those who decide how to deploy and spend money with them. Media decision makers on the other hand are hounded like moving targets to the point of irritation, and fatigue levels are high. These hotbeds of stress make every player anxious beyond the grid. How to we reduce these stress levels in our industry? By just being. We triangulate a marketer, media person and creative person in a 3-way discussion scripted to explore how peace and happiness is possible in a business environment that does not help, by adding more to more… Should creative drive the choice of media? Is the validation of media under scrutiny? Is sales the ultimate gauge of media performance? Do we overpromise and then under deliver? What should media platforms do to better leverage their roles? Are marketers offloading their decisions to agencies? What terrifies you about your job? ChatGPT masks its mistakes by spitballing, can marketing do the same? *Starring: Neal Pravin Joseph (Mindshare Group), Victoria* *Chu (VMLY&R) and Chayenne Tan (Standard Chartered Bank).* *MODERATOR: VK Sailendra – Founder, Visual Retale.*
12:30 PM	Lunch Break / Networking
01:30 PM	Screening of Campaigns from Cannes Lions, AdFest and some old footage of creative gems
02:00PM	Deus Ex Machina: The AI Solution to Marketing & Communication Plot Challenges By Weldon Fung Area Director SEA – Meltwater From Skynet to Her; AI has been popularised as either a doomsday or a human like partner. The reality is that it’s somewhere in the middle. Machines have been solving human problems and issues for ages, and most of its has been for manual and tedious work. But just as the title foreshadows, what if machines could do more including augmenting our creative and intellectual spark? From a writers block, to analysing your creative output to even helping you co-create your creative output, AI is on its way to help with your irresolvable situation.
02:30 PM	How to Harness the Power of Generative AI in MarTech Join us as experts explore the strategic incorporation of Generative AI in marketing strategies. Discover how AI-powered content creation, personalized campaigns, and enhanced customer interactions are reshaping the MarTech landscape. Gain insights into maintaining brand consistency and ethical considerations while deploying AI-generated content. This discussion offers practical guidance on selecting appropriate AI tools, optimizing implementation strategies, and measuring the impact of Generative AI in MarTech. Explore the potential of AI to revolutionize marketing, driving innovation and efficiency while delivering compelling and effective campaigns. Moderator: Triton Dsouza – Senior VP, SEA Netcore Cloud Panelist: Salihah Noh – Head of Digital, Boost Azeem Abu Bakar – MD, FMT News, Benny Chee – Co Founder & CEO, Mulaaa
03:00 PM	The Power of Content Made Meaningfully In an era where technology has reshaped the landscape of media and advertising, the quest for meaningful content has taken centre stage. The Malaysia Media Conference presents a curated panel discussion which encapsulates the dynamic interplay between technological advancements, ethical considerations, and the pursuit of authentic engagement in today’s media ecosystem. Moderator: Gurmeet Singh Gill Panelist: Tony Laskar, CEO BCMA Melwinder Gill, VP Audience2Media Saiful Ameen Harun, Lead, Digital Strategy & Performance – TNB Liana Jasmin, Head, Corporate Branding & Marketing – KWSP Ken Yap, General Manager – iMoney
03:45 PM	Coffee Break / Networking
04:15 PM	MARTECH – BOON vs BANE DEBATE A robust but light-handed pros and cons argument on MarTech as it invades everything we know. There is no right or wrong in this debate, but we bring all points to the fore in a lively, table thumping session in the name of good fun and discovery. Witness eagerness battle experience. Bring your cheers and boos and share them generously. TEAM BOON: Stanley Clement – CEO, MBCS Eileen Ooi – CEO, OMG Darren Yuen – CEO, Initiative Malaysia TEAM BANE: KshitijPradeep- Head of Digital Strategy, Publicis Malaysia Chen Shi Yen- Strategy Director, Mindshare Group Malaysia Arqam Tabani – Strategy Director, Mindshare Group Malaysia *MODERATOR: The Hammer*
05:30 PM	Moderator announces Final Results.
05:40 PM	END OF CONFERENCE