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08:30 AM |
Registration |
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09:00 AM |
Welcome Speech By Prof. Harmandar Singh aka HAM – MARKETING MAGAZINE |
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09:15 AM |
Keynote Address – MarTech’s Love-Hate with Media and Marketing
By Ranganathan Somanathan
Co-Founder & Curator – RSquared Global Ventures Ranga is a marketing and communication expert, with experience leading teams across Asia. Proven to grow business by enabling people to realise their potential with strategic guidance. Recognised as a trusted advisor by clients and media partners, have nurtured strong relationships with leadership amongst Agency, Media and Advertiser ecosystems across APAC.
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10:00 AM |
Coffee Break / Networking |
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10:30 AM |
Spotlight Sessions These are the popular 15-mins power Q&A sessions with each star speaker at our Conferences, spotlighting marketing leaders with direct questions from MARKETING magazine.
Random questions will be posed to the speakers who will answer in a rapid-fire format. Pass is an option. Delegates are advised to keep their note pads ready, as these quick exchanges are both fleeting and fascinating.
Spotlight Speaker 1: Datuk Lai Shu Wei – Chief Marketing & Sales Officer, Sime Darby Property.
Spotlight Speaker 2: Linda Hassan – Group CMO, Malaysian, Singapore & Cambodia for Domino’s.
Spotlight Speaker 3: Chan May Ling – Head of Brand & Marketing Services, CelcomDigi.
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11:30 AM |
THINKING OUT LOUD – Everything, Anything, Nothing.
Media Owners play a pivotal role in the marketing ecosystem as drivers and investors in a very competitive and sometime brutal landscape.
The constant challenge for them is to get their platform in front of those who decide how to deploy and spend money with them.
Media decision makers on the other hand are hounded like moving targets to the point of irritation, and fatigue levels are high.
These hotbeds of stress make every player anxious beyond the grid. How to we reduce these stress levels in our industry? By just being.
We triangulate a marketer, media person and creative person in a 3-way discussion scripted to explore how peace and happiness is possible in a business environment that does not help, by adding more to more…
Starring: Neal Pravin Joseph (Mindshare Group), Victoria
Chu (VMLY&R) and Chayenne Tan (Standard Chartered Bank).
MODERATOR: VK Sailendra – Founder, Visual Retale.
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12:30 PM |
Lunch Break / Networking |
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01:30 PM |
Screening of Campaigns from Cannes Lions, AdFest and some old footage of creative gems |
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02:00PM |
Deus Ex Machina: The AI Solution to Marketing & Communication Plot Challenges
By Weldon Fung Area Director SEA – Meltwater From Skynet to Her; AI has been popularised as either a doomsday or a human like partner. The reality is that it’s somewhere in the middle. Machines have been solving human problems and issues for ages, and most of its has been for manual and tedious work. But just as the title foreshadows, what if machines could do more including augmenting our creative and intellectual spark? From a writers block, to analysing your creative output to even helping you co-create your creative output, AI is on its way to help with your irresolvable situation.
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02:30 PM |
How to Harness the Power of Generative AI in MarTech
Join us as experts explore the strategic incorporation of Generative AI in marketing strategies. Discover how AI-powered content creation, personalized campaigns, and enhanced customer interactions are reshaping the MarTech landscape. Gain insights into maintaining brand consistency and ethical considerations while deploying AI-generated content. Explore the potential of AI to revolutionize marketing, driving innovation and efficiency while delivering compelling and effective campaigns. Moderator: Triton Dsouza – Senior VP, SEA Netcore Cloud |
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03:00 PM |
The Power of Content Made Meaningfully
In an era where technology has reshaped the landscape of media and advertising, the quest for meaningful content has taken centre stage. The Malaysia Media Conference presents a curated panel discussion which encapsulates the dynamic interplay between technological advancements, ethical considerations, and the pursuit of authentic engagement in today’s media ecosystem. Moderator: Gurmeet Singh Gill |
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03:45 PM |
Coffee Break / Networking |
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04:15 PM |
MARTECH – BOON vs BANE DEBATE
A robust but light-handed pros and cons argument on MarTech as it invades everything we know. There is no right or wrong in this debate, but we bring all points to the fore in a lively, table thumping session in the name of good fun and discovery. Witness eagerness battle experience. Bring your cheers and boos and share them generously.
TEAM BOON:
Stanley Clement – CEO, MBCS
Eileen Ooi – CEO, OMG
Darren Yuen – CEO, Initiative Malaysia
TEAM BANE:
KshitijPradeep- Head of Digital Strategy, Publicis Malaysia
Chen Shi Yen- Strategy Director, Mindshare Group Malaysia
Arqam Tabani – Strategy Director, Mindshare Group Malaysia MODERATOR: The Hammer
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05:30 PM |
Moderator announces Final Results. |
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05:40 PM |
END OF CONFERENCE |
For last-minute registrations, contact Ruby at 03-7726 2588
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