New leadership announced for Media Specialists Association

The Media Specialists Association (MSA) has elected CEO of GroupM Malaysia, Chanchal Chakrabarty as its President and CEO of Initiative and BPN, Darren Yuen as its Vice President at the Association’s recent Annual General Meeting (AGM). 

“It’s an honour and also an enormous responsibility to be elected as the President representative of the Media industry of the country, especially so during such unprecedented & difficult times for the industry & economy at large,” Chanchal said. “The pandemic has further underscored the importance of our collective thinking and the heightened role that we can play as an industry.”

As the elected representatives, Chanchal said he and Darren will strive to do their best to further the interests of the marketing communications industry by leading their association to be more diverse and future-ready as the industry emerges into the post-Covid path to recovery. 

Other Association office bearers are Vanitha Selvathurai, Secretary/Carat Media Services and Wong Pi Yee, Treasurer/Starcom Mediavest Group. The Council is represented by Bluedale Integrated, Dentsu X Malaysia, m/Six, MediaEdge;CIA, Mindshare Malaysia, Unity Communications Malaysia, Universal McCann and Vizeum Media Services.

MSA was established in 2003 and aims to help and support agencies that specialise in providing media research, strategic planning, media negotiation and placement services.