(Marketingmagazine.com.my) – Integrated media group, Media Prima Berhad nabbed four awards for its documentary and web broadcast series at the World Media Festival in Germany.
A competition which attracted over 280 TV stations, media companies and agencies in more than 40 countries from around the world, Media Prima managed to nab the following awards for:
• NTV7’s Feel Good documentaries – (Intermedia-globe Gold award)
• Piala Malaysia Finals, web events and live streaming – (Intermedia-globe Gold award)
• Kita Juara trailer – (Intermedia-globe Silver awards)
• Bella Awards promo trailers – (Intermedia-globe Silver awards)
Entries were judged on creativity, relevance to the target market, believability and overall impart.
Commenting on the win, Datuk Kamal Khalid, Chief Executive Officer of Media Prima Television Networks (MPTN) said:
“We are truly humbled, honoured, and at the same time very excited to be within the rank of such fine organisations to receive the coveted intermedia-globe Gold and Silver awards. The awards are certainly testament to the hard work and dedication of everyone at Media Prima who dared to continuously push the limits of their creativity,”
In a separate statement, the group just announced its Q1 earnings of RM304.1 million. The company saw a decline of 8% compared to Q1 of last year with its core advertising revenue and newspaper sales declined by 5% and 23% respectively.
Sharing his thoughts on this Dato’ Sri Amrin Awaluddin, Group Managing Director of Media Prima said 2016 was a challenging time, with the market remaining cautious due to the economic conditions and the rising cost of living.
“The industry players are anticipating a single digit growth in Adex this year, as businesses struggle to optimise their advertising and promotion budgets.”
“Our new ventures in non-traditional media is set to slowly complement our existing traditional
business, which is currently exposed to the unsettling economic and market sentiments,” he shared.
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APPIES Malaysia 2016 judges:
• Abdul Sani Abdul Murad – Head of Marketing, HSBC Malaysia
• Ben Mahmud – Head of Retail Marketing, Shell Malaysia Trading
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• Fiona Liao – Chief Brand Officer, Prudential Assurance Malaysia
• Jasmine Lee – Chief Marketing Officer, U Mobile
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