Media Prima collaborates with YouTube to drive video content segment

Listen to this article

All Media Prima video content will now be available on YouTube

Malaysia’s largest integrated media group, Media Prima is now working with US-based video sharing platform YouTube through its Player for Publishers service.

This will enable Media Prima which currently ranks third in terms of digital audience reach in Malaysia to reach more viewers and access greater monetisation opportunities by consolidating its online video content through YouTube’s video streaming service.

The collaboration is in line with the Group’s transformation to become Malaysia’s leading digital-first content and commerce company – will see all Media Prima video content available on YouTube. It will also enable the Group to reduce costs by embedding YouTube’s video player across its platforms while giving audiences a better video viewing experience of its popular content across multiple devices.

This move will further on allow the Media Prima to generate sustainable revenue through programmatic advertising, one of the fastest growing digital revenue segments.

Datuk Kamal Khalid, Group Managing Director of Media Prima

“Media Prima is expanding its digital presence and this partnership will solidify the Group’s position as the largest local digital media company in Malaysia. There’s huge demand for digital content from our audiences and advertisers. Given the huge popularity of our local content and YouTube’s popularity among Malaysian viewers, we see this as a sustainable solution to unlock the full potential of our content to generate greater revenue,” said Datuk Kamal Khalid, Group Managing Director of Media Prima.

He added that through the collaboration, followers of Media Prima digital content, which cuts across multiple platforms, can consume officially uploaded and high quality videos from Media Prima Television Networks, Media Prima Radio Networks, The New Straits Times Press (Malaysia) Berhad and Media Prima Digital, on the YouTube platform.

YouTube’s Player for Publishers was first launched in Europe in 2015 and is now being used by more than 100 publishers in 25 countries.
“At Google and YouTube, we’re big fans of local content and recognise we are truly part of the same ecosystem. More Malaysian content on YouTube means more inventory for advertisers to reach their audience and we’re thankful to Media Prima for helping supercharge the Malaysian YouTube scene,” said Sajith Sivanandan, Managing Director of Google Malaysia, Vietnam, Philippines and New Emerging Markets.

This collaboration follows Media Prima’s acquisition of a 52% stake in Vocket Media Sdn Bhd which owns VOCKET, a popular Malay-language social news portal targeted at urban Malay youths. The Group also recently announced a partnership with Grab to roll out the In-Car Media Platform, whichinclude various short-form content for in-transit viewing.

BEST OF GLOBAL DIGITAL MARKETING Conference 2018
The Best of Global Digital Marketing returns to Malaysia – showcasing best practices from all over the world!
Feeling a bit puzzled regarding what actually makes your content shine in the digital space?
Having investigated hundreds of case studies from all over the world – we now have the answers for you.
Hando and his team have monitored over 200 digital marketing award show across the globe. Based on this extensive work, they produce in-depth case studies which go into the making of the Best of Global Digital Marketing conference. Meet them in person:
Speakers with digital domain expertise:
# Hando Sinisalu – CEO and Speaker, case.digital (previously known as Best Marketing International)
# Joakim Borgstrom – Executive Creative Director, BBH Singapore
# Nikhil Panjwani – Creative Director, BBH Singapore
# Roman Olivarez – Creative Director, Lowe Makati City
# Amit Sutha – Managing Director of Universal McCann and Ensemble Worldwide
Global Case Studies include:

Wendy’s ‘’Find the Burger’’
Rexona ‘’Mobile Voice Pack’’
KFC ‘’Rain or Shine – KFC Sells’’
IKEA ‘’Human Catalog’’
NIKE ‘’Hyper Court’’
Dove “Image_Hack”
Ontario Tourism ‘’Where Am I?’’
Santander Bank “Beyond Money”
McDonald’s “Promoticon”
Nissan ‘’KEFA – Fake Spare Parts’’ and many more!

Date: 4 September 2018 (Tuesday)
Venue: Sime Darby Convention Centre, Kuala Lumpur.
Time: 9.00am – 5.00pm
Book your seats early, HRDF-Claimable!
Call Ruby/Amira 03-77262588 or email [email protected] | [email protected]
Register and Download event PDF here
Full details: http://best-marketing.eu/events/kl-2018/